ICBSC
Testimonials by Past SJSU Students

Benefits

Participants learn key lessons of how to run a business, including

• teamwork
• cross-functional integration
• strategic planning
• new product introductions
• manufacturing scale economies
• competitive pricing
• market forecasting
• competitive intelligence

2009 Teams

Two teams from SJSU — representing MBA and undergraduate programs — made YouTube videos documenting the benefits they gained from the 2009 competition.

Appollean Sound MBA Team

Spartan Wireless Undergraduate Team

2007 Team

In Spring 2007, SJSU was represented by a four person team: Erin McCullough, Sriram Rao, Mina Matsuchika and Jason Katzer

Bus 294 is an excellent opportunity to apply the business skills you have acquired throughout your MBA. You will be a top executive in a simulated company making weekly decisions to respond to the dynamic changes and demands of the market in which you operate. As this is a competition, your focused involvement is critical for success.

This class is a great opportunity for aspiring entrepreneurs and business leaders to get a taste of the intensity required of these roles. As the saying goes, “no pain, no gain.”

Erin McCullough, CEO, EZ Pay, Inc.
President, SJSU MBA Association, 2006-2007

2006 Teams

Students from the 2006 competition testified to the effectiveness of the competition for learning business skills.

Principle	Comment from 2006 Participants
Teamwork	“The most important lesson that I learned is the value of teamwork and working well together.” “I felt that the technical and functional knowledge components of the game were the easy part. The more challenging aspect was the team’s ability to work efficiently and effectively. In essence, it’s a self-managed team exercise.”
Personal rewards	“This class is probably the most intense and yet rewarding experience in the MBA education. I have gained lots of valuable insights on how to run a start up company.”
Applying business principles	“Playing the game was one of the most rewarding experiences at SJSU. Most of the concepts that I had learned throughout the semesters became applicable and a necessity during the game.”
Intense commitment	“I enjoyed the class, my team, and the instructor. Overall, it was a good experience. On the flip side, the class took much more time than I anticipated.”

Last updated September 28, 2009