What BARC Has to Say:

In the greater San Jose metropolitan area, the retailing industry operates in the shadow of the high tech industry. Nonetheless, the balance of power in channels of distribution has shifted away from consumer goods manufacturers to retailers. Today, the largest company in the world is a retailer. Retail management has become highly data-driven and technology-reliant. Professionalism in the industry has substantially escalated and high-leverage, high-paying career opportunities abound. BARC is designed to apprise students of these opportunities, to provide abundant experiences that complement classroom learning, and, finally, to enhance students' chances of securing challenging and rewarding internships and careers in retailing.