Marketing Concentration
General information
The study of marketing is the study of the most dynamic aspect of business. All stages of a product's or service's development are studied, from the first idea to the end of the product's useful life. Both national and international aspects of developing and selling products and services are present in the marketing program. Of particular importance to the marketing field are the understanding of the need that the product or service satisfies, the product or service itself, the promotion of the product or service, its distribution, price and positioning. The study of marketing can lead to careers in sales and sales management, marketing research, product management, distribution management, retail management, marketing communications and international marketing in the following areas:
- Business-to-Business goods and services
- Consumer goods and services
- Public sector services
Requirements
| Course type |
Units |
| General Education: |
48-51 units |
| Business Pool: |
12 units |
| Non-business Support: |
14 units |
| Lower Division Business Core: |
10 units |
| Upper Division Business Core: |
28 units |
| Marketing Concentration: |
18 units |
| Electives or Minor: |
Units needed to reach 120 and fulfill all requirements |
Concentration Requirements (18 Units):
Required Courses
| Course ID |
Course Name |
| *BUS 138 |
Marketing Research |
| *BUS 134A |
Customer Behavior |
| *BUS 134B |
Integrated Marketing Communications |
| *BUS 139 |
Marketing Management |
Choose two of the following courses:
| Course ID |
Course Name |
| *BUS 131A |
Business to Business Marketing |
| *BUS 131B |
Retail Marketing Management |
| *BUS 131C |
Marketing in High Technology |
| *BUS 131D |
Marketing in New Ventures |
| *BUS 132A |
Marketing Channels and Institutions |
| *BUS 132B |
Business Logistics |
| *BUS 133A |
International Marketing |
| *BUS 133B |
Relationship Marketing - Pacific Rim |
*BUS 133C |
Risk/Instability in Global Marketing |
*BUS 134C |
Online Marketing |
| *BUS 135 |
Sales Management |
| *BUS 136 |
Product Development and Pricing Strategy |
| *BUS 137H |
Marketing Honors Practicum |
Grade Requirements
A minimum grade of "C-" is required for all Marketing courses taken Spring 1993 or later. Any of these courses in which a "D+" or below is earned must be repeated for a "C-" or better.
A 2.0 (C average) is required in the major in order to earn the BS degree. The cumulative GPA for all business courses must be 2.0 or better to order to graduate.
Business Pool
These courses require a "C-" or better and must be completed and cleared by BSAC in BC 008 (924-3435) prior to taking upper-division Business
Note: Students must earn a "C" or better in Math 70 in order for it to fulfill GE requirements.
| Course ID |
Course Name |
| MATH 70 |
Finite Math |
| ENGL 1B |
Composition |
| BUS 20 |
Financial Accounting |
| BUS 90 |
Business Statistics |
Non-Business Support Courses
| Course ID |
Course Name |
| ECON 1A |
Macroeconomics |
| PHIL 186 |
(@) Professional Business Ethics |
| ECON 1B |
Microeconomics |
|
Non-Business Global Perspectives (#) (Click here to see the approved list of courses) |
Lower Division Business Core
| Course ID |
Course Name |
| BUS 10 |
Discovering Business (Freshmen Only) |
| BUS 21 |
Managerial Accounting |
| BUS 80 |
Legal Environment of Business |
| BUS 91L |
Business Computer Productivity Tools (1 unit) |
Upper Division Business Core
| Course ID |
Course Name |
| BUS 130 |
Fundamentals of Marketing |
| COMM 100W, ENGL 100WB, or LLD 100WB |
Writing Workshop (Requires passing of the WST) |
| BUS 140 |
Fundamentals of Operations Management |
| BUS 160 |
Fundamentals of Management and Organization Behavior |
| BUS 170 |
Fundamentals of Finance |
| BUS 187 |
Global Dimensions of Business |
| BUS 188 |
Business Systems & Policy |
| BUS 189 |
Strategic Management (Graduating Seniors Only) |
| BUS 190 |
Quantitative Business Analysis |
*Marketing majors must have a "C-" or better in Business 130.
General Education (48-51 Units)
Core GE
| Section |
Course name |
Units |
| A |
Basic Skills |
9 |
| B |
Science (including lab) |
6 |
| B4 |
Math Concepts (Math 70) |
3 |
| C |
Humanities and Arts |
9 |
| D |
Social Science(Econ 1B-D1)* |
9 |
| E |
Development |
0-3 |
| F1 |
American History |
0-3 |
| F2, F3 |
US Constitution CA Government |
0-3 |
* Areas F1-F3 may also fulfill part of Area D
SJSU Studies (Formerly Advanced GE)
| Section |
Course name |
Units |
| S |
Self, Society, and Equality in the U.S. (Phil 186) |
3 |
| R |
Earth and Environment |
3 |
| V |
Culture, Civilization, and Global Understanding |
3 |
| Z |
Written Comm. II (100W) |
3 |
Standard Tracking Schedules
