San Jose State University

Academic plan for Marketing: Freshmen

Year 1

Fall (16 units)

  • ENGL 1A (A2)
  • Oral comm. (A1)
  • BUS 10 (Disc. Bus.)
  • ARTS (C1)
  • Hist. and Govt. (D2-3/F1-2-3)
  • PE (1 unit)

Spring (16 units)

  • ENGL 1B (C5)
  • MATH 70 (Finite Math) (B4)
  • Life Science (B2)
  • Critical Thinking (A3)
  • Hist. and Govt. (D2-3/F1-2-3)
  • PE (1 unit)

Year 2

Fall (14 Units)

  • BUS 20 (Financial Acctg.)
  • BUS 80 (Business Law)
  • BUS 91L (Comp. Tools for Bus.)
  • ECON 1A (Macroeconomics)
  • Phys. Science (B1)

Spring (16 units)

  • BUS 21 (Managerial Acctg.)
  • BUS 90 (Business Statistics)
  • ECON 1B (Microeconomics)
  • Human Understanding and Devel. (E)
  • Letters (C2)

Year 3

Fall (15 units)

  • COMM 100W, ENGL 100W or LLD100W**
  • BUS 130 (Fund. of Marketing)
  • BUS 160 (Fund. of Mgmt. and Org. Beh.)
  • BUS 187 (Global Dimensions of Bus.)
  • BUS 190 (Quant. Bus. Analysis)

Spring (15 units)

  • BUS 134A (Customer Behavior)
  • BUS 138 (Mktg. Research)
  • BUS 140 (Fund. of Oper. Mgmt.)
  • BUS 188/Business Systems and Policy
  • Culture and Civ. (V) (Non-bus. Global Persp.)

Year 4

Fall (15 units)

  • BUS 134B (Integrated Mkt. Comm)
  • Marketing elect.
  • BUS 170 (Fund. of Finance)
  • PHIL 186 (Prof. Bus. Ethics) (S)
  • Interdisc Elect.

Spring (15 units)

  • BUS 139 (Marketing Mgmt. II)
  • Marketing Elect.
  • BUS 189 (Strategic Management)
  • Earth and Environment (R)
  • Interdisc Elect.

Notes

  • Electives may be needed to earn 120 units.
  • English 1A requires an EPT exemption or passing score.
  • Math 70 requires an ELM exemption or passing score.
  • Must earn a grade of "C-" or better in Engl. 1B, Math 70, Bus 20, and Bus 90.
  • Phil 186, Bus 100W, and advanced general education courses (R, V) require a passing score on the WST.
  • One science class (B1, B2, or B5) must have a lab.
  • Marketing majors must earn a grade of "C-" or better in all Marketing courses (Bus 130-139).

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