San Jose State University

Academic plan for Marketing: Transfers

Year 1

Fall (15 units)

  • COMM 100W, ENGL 100W or LLD100W**
  • BUS 130 (Fund. of Marketing)
  • BUS 160 (Fund. of Mgmt. and Org. Beh.)
  • BUS 187 (Global Dimensions of Bus.)
  • BUS 190 (Quant. Bus. Analysis)

Spring (15 units)

  • BUS 138 (Mktg. Research)
  • BUS 134A (Customer Behavior)
  • BUS 140 (Fund. of Oper. Mgmt.)
  • BUS 188 (Business Systems and Policy)
  • Culture and Civ. (V) (Non-bus. Global Persp.)

Year 2

Fall (15 units)

  • BUS 134B (Ingegrated Mkt.Comm)
  • MARKETING ELECTIVE
  • BUS 170 (Fund. of Finance)
  • PHIL 186 (Prof. Bus. Ethics) (S&Y)
  • Interdisc. Elect.

Spring (15 units)

  • BUS 139 (Marketing Mgmt. II)
  • Marketing elect.
  • BUS 189 (Strategic Management)
  • Earth and Environment (R)
  • Interdisc. Elect.

Notes

  • Electives may be needed to earn 120 units.
  • The above recommended schedule assumes that the student has transferred with 60 transferable semester units from a community college and has completed all lower-division business and core general education requirements.
  • A passing score on the WST is a prerequisite to all Advanced General Education courses (R,V), including Business 100W and Phil 186.
  • Marketing majors must earn a grade of "C-" or better in the following courses: Bus 130, 138, 139A, 139B, and in three marketing electives.

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