San Jose State University Managerial Communication 200w
Professor: Dr. Marilyn Easter E-mail: Dr_Easter@msn.com
Year: Spring 07 website: www.measter.com
Office Hours: TBA Office Location: BT 763
Class Time: Course Duration:

References:

1. Professor Profile:

Dr. Easter is a high-energy and high content motivational speaker and professor. An award-winning businesswoman and scholar, Dr. Easter speaks with pizzazz on the communications skills necessary to increase and sustain success in the workplace. S he has over 16 years' experience as a trainer, business consultant, coach, marketing manager, and educator. She holds a doctorate in curriculum and instruction with emphasis on organizational leadership and psychology.

2. Course Description

a. Course Overview and Description:

This is a participatory core course focusing on analyzing and applying a variety of communication techniques in organizational and personal situations. In this course, the use of personal assessment instruments that reflect students preferred form of communication will examined. This course will also identify the theoretical and practical framework of verbal and nonverbal forms of communication. Some topics include written communications, public speaking, persuasive communiqués, and conflict resolution.

b. Prerequisites:  Completion of undergraduate degree 

c. Required and recommended texts, readers, or other reading materials:

3. Required Text and Materials:

John Penrose, Robert Rasberry, Robert Myers, Business Communication for Managers:
An Advanced Approach, Cincinnati, Ohio: 5th ed. South-Western College Publishing, 2004. (Required) 

d. Other materials: 

One Standard folder designated to hold all course assignments and one red or green pen.  Contents for the folder will be announced in class. 

SUPPLIES

Internet access                                                                                                                                                           E-mail account 

TurnItin.com:   Student Enrollment – Students must have a personal user profile to be able to log in to Turnitin.com , selecting the “Student” as their user type. 

1)     Click – “join a new class” – login to

2)     Enter the class ID and class enrollment password (In order to join the class, you must have both the class enrollment password that you selected when you originally added the class and the class ID found in the left hand column of your class list).

How to Submit Papers:

1)     From your personal home page, click on the appropriate class title.

2)     On the following report inbox page, click the submit link on the middle navigation bar.

3)     Enter the author ID information, paper title and select the assignment # from the pull down menu.

4)     From a word processing document (i.e. MS Word), cut the text.

5)     Place your cursor in the applicable text box (abstract, main text or bibliography) and past the text

6)     Click the submit button
 

Student learning objectives for the course:

Upon completing Business Communications:

  1. Students will be able to recognize a variety of communication strategies and techniques;
  2. Students will be able to determine the most effective oral communication skills that fit their personal communication style;
  3. Students will be able to demonstrate the principles and processes of written and oral communications;
  4. Students will be able to critique and evaluate various communication behaviors;
  5. Students will be able to improve their written and oral communication skills through class presentations and group exercises;
  6. Students will be able to format, compose, and revise memos, proposals, business letters, and reports; and
  7. Students will be able to demonstrate effective written and oral interviewing techniques.

4. Course requirements:

Format and Criteria for ALL papers: 

Papers must be typed written with either New Times Roman or Ariel (12 point font). Margins must be one inch.  Use Business Block-Style Format (refer to the Locker text for details). 

Single-space the body of the paper (excluding problem questions, as they are bolded and single-spaced). Double-space between paragraphs. Depending on the assignment, papers should be a summation of no less than 2 pages and no more than three pages.

Maximize your points:

Before submitting your paper, be sure to review the above criteria. Note: Grades will be lowered 20% for not following the correct format and criteria for papers.  

Things to remember... All assignments will be evaluated using the following criteria: precision and clarity, importance, completeness, and whether directions were followed as indicated in the instructions for written assignments (Refer to Grading Standards on the next page). This succinct written analysis is meant to prepare you for detailed in class discussion of the formal report presented by other group members. The format for all papers will depend on the content of the subject. Specifics will be announced in class.

Homework assignments should be submitted to the professor at the beginning of class – with the first ten minutes. Late assignments are penalized 50% of their potential value each day they are late. Get your work in on time. In-class assignments must be completed in class on the day assigned. If you miss class, you miss the assignment and the points allowed. Watch your attendance!

In the event you are unable to attend class, you may fax written assignments to the Department of Marketing (924-3445) the day before class. Be sure to include the professors’ name on the cover and then telephone the department (924-3506) for confirmation that all pages have been received (please do not send attachments instead of faxes).  The instructor will not open Email ATTACHMENTS!    Note: Due dates for all assignments will be announced in class. Grades will be lowered 20% on incomplete written assignments.

Final will include a combination of materials discussed in class, reading materials, problems and exercises. It will be comprised of multiple choice items and essays. Specific details outlining preparation will be discussed in class.


a. Projects: Course Assignments
                                         

Short Assignments

#

Assignments (both in class & home work)

Assignment 1

Give a 3 to 5 minute oral presentation about yourself. Introduce yourself to the class. This assignment will be graded on organization and presentation.

Write a 500 word critique of your oral presentation.

Due the class period following your oral presentation.

Assignment 2

Direct Request Letter

Assignment 3

Socialization Survey

Assignment 4

Good News Letter

Assignment 5

Bad News Letter

Assignment 6

Persuasive Letter

Assignment 7

In class group

Group Dynamics – Group discussion—about a time when you worked in a group, which had trouble finishing an assignment. The group could be at work or school. Analyze the group dynamics. In hindsight, what could you have done to improve the group's performance?

MIDTERM:

Group—take home

Using the APA style of writing, write a 20 page formal business critique about the ethical implications on how information is communicated to consumers. You must use at least 10 reputable sources (in communication) for research. Your report must contain at least one graphic aid demonstrating the importance of communication.

NOTE: It’s strongly advisable to start on this project ASAP as it will involve critical thinking, research, and scholarly writing.  Details and the specific article will be given in class.  

Final Project:

A comprehensive resume, portfolio and cover letter.  Cover Letter: Using a real company, write a persuasive letter to sell yourself for a job, contract, etc.  Details will be discussed in class.

This assignment will be graded on whether you have convinced the reader to act positively on the message. Details will be discussed in class.

Weekly Chapter Presentations

Throughout the course, you are expected to participate in 20- minute group presentations.  Your group will be responsible for presenting selected chapters in the text.  Details and assigned chapters will be given in class.  These assignments will be graded on your select content, specific organization and overall quality of presentation.

You will also be graded your group’s presentation of PowerPoint slides, i.e. composition, readability, and appropriateness of slides and so on. 

CRITERIA FOR ORAL PRESENTATIONS:

Presentations are designed to help you develop your analytical and presentation skills. Each student will be graded individually. The grading criteria for the presentation will be included as class participation points. Presentations will be announced in advance. Students will be evaluated on the following criteria:

Vocal quality volume inflection, enunciation and rhythm;

Eye contact class involvement, class analysis and interaction engagement;

Facial expressions- body language, movement and posture;

Dress and appearance use of audio/visual aids control of environment;

Organization of material and use of time;

Logical thought process- in-depth analysis, and persuasiveness.


b. Exams:  See above 

c. Quizzes:  NA 

d. Homework:  See above 

e. Class Participation: This is a participatory core course focusing on analyzing and applying a variety of communication techniques in organizational, behavioral and personal situations. 

4. Tentative course calendar including assignment due dates, exam dates, date of Final exam: 

(Please note that the course calendar is “subject to change with fair notice”)  

 

Sequence of weekly class events
SJSU Main Campus: Schedule of Events

NOTE: Bring appropriate Rubric to each session. Be sure to staple the weekly rubric to each homework assignment.

*All assignments are due the following class from when they are assigned.

1. Jan 24

Introduction to Managerial Communication  Assignment 1

Chapter 1 -16

 

Present Syllabus & Course Requirements- Peer Introduction Communication for Managers

 

2. Jan 30-31

Lecture and Activities Assignment 2

Chapter 2

 

Communication for Managers

 

3. Feb 6-7

Lecture and Activities

Chapter 3

 

Communication for Managers             

 

4. Feb 13-14

Lecture and Activities Assignment 3(retrieve online)

Chapter 4

 

Brief Written Messages                                 

 

5. Feb 20-*21

Lecture and Activities: Watch the Film “The Corporation” (Tues class only)

*Special Event: Gail Haven, Robert Boykin, Robert Welsh 
(Wed class only)  

Chapter 5

 

 

6. *Feb 27-28

Library Fieldtrip with Diana Wu @ The MLK Library RM 213. Both classes will meet in the library.

Assignment 4 (retrieve online)

Chapter 6

 

 

7. March 6-7

Lecture and Activities: Discuss Midterm/Research formal report (Bring Rubric for Midterm to class)

Chapter 7

 

Brief Written Messages

 

8. Mar 13-14

Lecture and Activities—Discuss Diversity Interview/Presentation

Chapters 9 & 8

 

 

9. March 20-21

Lecture and Activities

 

 

Visual/Written Communication

 

10. March 27-28

SPRING BREAK

Chapter 10

 

 

11. April 3-4

Watch the Film CRASH. Take notes and prepare to discuss details about assumptions, prejudice behavior, and psychographics. Discuss CRASH

Chapter 11

 

 

12. April 10-11

Lecture and Activities— DIVERSITY Presentations

Chapter 12

 

 

 

13. April 17-18

Independent study to complete the comprehensive resume,  cover letter and portfolio 

Chapter 13

 

 

 

14. April 24-25

Lecture and Activities Oral Communication Assignment 6 in class Group Dynamics – Group discussion Oral Communication  Assignment 6 in class Group Dynamics – Group discussion

Chapters 14-15

 

 

 

15. May 1-2

REVIEW

 

16. May 8-9

Final Portfolio due

 

 

5. Grades:  

Makeup Work:

There is no provision for makeup of any work missed in this class. 

Grading:

Five Minute Individual Oral Presentation

Up to 100 points

Weekly Oral Presentations and participation in chapter discussions

Up to 100 points for the term

Diversity Interview including powerPoint Slides including other visual materials

100 points

Formal Research/Midterm Report

200 points

5 Short Writing Assignments (worth 20 points each)

100 points

Participation

100 points

Portfolio

200 points

Total Points   

Upto:900 points

           

Grading information: Grading Percentage Breakdown 

94% and above

A

93% - 90%

A-

89% - 87%

B+

86% - 84%

B

83% - 80%

B-

79% - 77%

C+

76% - 74%

C

73% - 70%

C-

below 70%

D

GRADING STANDARDS

A = An excellent paper. It offers an effective solution to the problem based on good audience analysis; it ful­fills minor as well as major purposes. Its overall pattern of organization is appropriate; the internal organization of ideas is effective; transitions are smooth. Reader benefits and logic are well developed. The message is well written, interesting, and easy to read. It may show originality in visual impact, reader benefits, details, or word choice.

B = A good paper. It offers an effective solution to the problem. Both the overall pattern of organization and the internal organization are good. Reader benefits and logic are developed adequately. The writing style is clear, concise, and friendly. It may have a few minor mechanical errors or some awkward spots, but basically it is well written and has good visual impact.

C = A satisfactory paper. It offers a solution which is basically acceptable; it uses an acceptable pattern of organization; the writing follows the conventions of standard English and the principles of business writing. There may be minor errors in style, tone, internal organization, or mechanics; reader benefits or logic may not be developed fully.

D = A satisfactory (“C”) paper with a major flaw in one of the following: the solution, organization, tone, or writing style. OR A paper which shows some evidence of attempting to solve the problem, but which has many minor errors in organization, development, word choice, style, tone, and mechanics. None of these alone would necessarily doom the paper; however, together they make the paper unsatisfactory.

F = A poor paper with major flaws in one of the following: the solution, organization, tone, or writing style. OR A paper that violates the facts explicitly given in the problem. OR A paper that is marred by an unacceptable number of errors in organization, development, word choice, style, tone, and mechanics. Minor errors in format (for example, not initialing a memo or signing a letter) lower the paper grade one-third letter. Major errors (for example, using a letter when a memo is needed) will lower the grade one full letter.

Making the same errors on your paper: If you make the same errors your papers (after they have been corrected and graded), you will lose double points. Details will be discussed in class.

Important things to know... Copy your papers: Make a copy of all papers to use during class discussion since your original will have been turned in to the instructor. Most class session will be interactive. Students will present short essays, impromptu, and role-play in class. Activities in class will help students transfer theory to practice. These activities are designed to prepare students for the real-world and life experiences.


A helpful Hint…
Prior to class, be sure to read assigned chapter (s). While in class, listen and follow directions.
 

From the Professor’s desk: The professor reserves the right to modify, change, or waive any part of the syllabus or the evaluation criteria for this course. She will give prior notification when modifications, changes, or waivers are in order. 

b. Extra credit options:  TBA 

c. Penalty (if any) for late or missed work

Homework assignments should be submitted to the professor at the beginning of class – with the first ten minutes. Late assignments are penalized 50% of their potential value each day they are late. Get your work in on time. In-class assignments must be completed in class on the day assigned. If you miss class, you miss the assignment and the points allowed. Watch your attendance!

In the event you are unable to attend class, you may fax written assignments to the Department of Marketing (924-3445) the day before class. Be sure to include the professors’ name on the cover and then telephone the department (924-3506) for confirmation that all pages have been received (please do not send attachments instead of faxes).  The instructor will not open Email ATTACHMENTS!    Note: Due dates for all assignments will be announced in class. Grades will be lowered 20% on incomplete written assignments.

Remember... ATTENDANCE IS IMPORTANT –GRADES ARE AFFECTED WHEN CLASS IS MISSED; if you miss class, you miss the assignment and the points allowed.
 

6. University, College, or Department Policy Information:


a) Academic integrity statement (from Office of Judicial Affairs):

“Your own commitment to learning, as evidenced by your enrollment at

San José State University and the University’s Academic Integrity

Policy requires you to be honest in all your academic course work.

Faculty are required to report all infractions to the Office of Judicial Affairs.
The policy on academic integrity can be found at http://www2.sjsu.edu/senate/S04-12.pdf


b) Campus policy in compliance with the Americans with Disabilities Act:

“If you need course adaptations or accommodations because of a

disability, or if you need special arrangements in case the building

must be evacuated, please make an appointment with me as soon as

possible, or see me during office hours Presidential Directive 97-03

requires that students with disabilities register with DRC to establish a

record of their disability.” 

c) College of Business Policies and Procedures: 

Please check the url at http://www.cob.sjsu.edu/cob/5_STUDENT%20SERVICES/cobpolicy.htm  

 To ensure that every student, current and future, who takes courses in the Boccardo Business Center, has the opportunity to experience an environment that is safe, attractive, and otherwise conducive to learning, the College of Business at San José State has established the following policies: 

Eating:

Eating and drinking (except water) are prohibited in the Boccardo Business Center.  Students with food will be asked to leave the building.  Students who disrupt the course by eating and do not leave the building will be referred to the Judicial Affairs Officer of the University. 

Cell Phones:

Students will turn their cell phones off or put them on vibrate mode while in class.  They will not answer their phones in class.  Students whose phones disrupt the course and do not stop when requested by the instructor will be referred to the Judicial Affairs Officer of the University. 

Computer Use:

In the classroom, faculty allow students to use computers only for class-related activities.  These include activities such as taking notes on the lecture underway, following the lecture on Web-based PowerPoint slides that the instructor has posted, and finding Web sites to which the instructor directs students at the time of the lecture.  Students who use their computers for other activities or who abuse the equipment in any way, at a minimum, will be asked to leave the class and will lose participation points for the day, and, at a maximum, will be referred to the Judicial Affairs Officer of the University for disrupting the course.  (Such referral can lead to suspension from the University.)  Students are urged to report to their instructors computer use that they regard as inappropriate (i.e., used for activities that are not class related).  

Academic Honesty:

Faculty will make every reasonable effort to foster honest academic conduct in their courses.  They will secure examinations and their answers so that students cannot have prior access to them and proctor examinations to prevent students from copying or exchanging information.  They will be on the alert for plagiarism.  Faculty will provide additional information, ideally on the green sheet, about other unacceptable procedures in class work and examinations.  Students who are caught cheating will be reported to the Judicial Affairs Officer of the University, as prescribed by Academic Senate Policy S04-12. 

Mission

The College of Business is the institution of opportunity, providing innovative business education and applied research for the Silicon Valley region. 

7. APPENDIX:

• “In addition to my specifically posted office hours, I am available by arrangement.

• “You are responsible for understanding the policies and procedures about add/drops, academic renewal, withdrawal, etc. found at http://www2.sjsu.edu/senate/S04-12.pdf

• Expectations about classroom behavior; see Academic Senate Policy S90-5 on Student Rights and Responsibilities.

• As appropriate to your particular class, a definition of plagiarism, such as that found on Judicial Affairs website at http://www2.sjsu.edu/senate/plagarismpolicies.htm

• “If you would like to include in your paper any material you have submitted, or plan to submit, for another class, please note that SJSU’s Academic Integrity policy S04-12 requires approval by instructors.”


• The name and contact information for the librarian liaison.

• Evacuation plan for the classroom.

 

 

Analytic Rubric for Grading Weekly Assignments

 

Student Name: _____________________________________

MBA Managerial Communication

 (20 pts max)

 

CATEGORY

5 Excellent

4 Proficient

3 Satisfactory

1-2 Major flaws

Score

Information formatted for the type of document

Formatted appropriately.

Formatted appropriately with few errors.

Formatted appropriately with several errors

Weak and inadequately formatted.

 

Use of the 7 C’s of Communication

Message is well written, interesting and easy to read (applies all 7 C’s of communication). 

Both overall pattern and internal organization are good. The written style applies most of the 7 C’s of communication.

Both overall pattern and internal organization are good. The written style applies most of the 7 C’s of communication.

Multiple grammatical errors and little or no use of the 7 C’s of communication 

 

Synthesis of Ideas and Issues

Well organized and effectively define or demonstrates ideas and issues with smooth transitions.

Well-developed synthesis of ideas and issues.

Adequate synthesis of ideas

Weak and underdeveloped ideas and issues

 

Overall quality of paper

 

 

 

 

 

Total Score

(20 pts max)

 

 

 

 

 

 

 

 

The 7 C’s of Communication 

  • Clear: Your messages need to be clear if they are to be effective.
  • Concise:  If you want your messages to be read by busy people, make them brief. Say what you need to say, and say no more (while maintaining goodwill, of course).  Remove all words phrases and sentences that serve no purpose.  You can also eliminate wordiness by substituting one word for wordy, overused expressions.
  • Concrete: You have a choice in your writing to use concrete (specific) or abstract (vague) words.  They both have a place in business writing.  However, concrete items terms are typically mare accurate and, in some cases, more believable
  • Correct: Correctness in business writing includes proposes spelling, grammar, punctuation, and format.  For spelling, punctuation, grammar, you should keep a dictionary and a writer’s guide at your desk.
  • Coherent:  Messages need to “Hang together.”  Ideas need to flow from on to the next through smooth transitions.  You can achieve this by outlining your messages, writing simple sentences ad focusing each paragraph on one idea.  You can also improve the coherence of your message through parallel structure, connecting words and phrases, and guide posts.
  • Complete:  Check to be sure that you message is complete.  Have you included all the information you need to ensure that the other person can do a complete job or make a reasonable decision?
  • Courteous:  Your message should be positive—building goodwill and focused upon the reader.  Watch gender specific language and always use proper titles.

Note: The Seven C’s of Communication, Drs. John Baird and Jim Stull, Prentice-Hall.

 

 

Analytic Rubric for Grading Oral Presentations

 

Student Name: ______________________________________________

MBA Managerial Communication

(24pts max)

 

CATEGORY

4 Exemplary

3 Good

2  Okay 

 1 Fair

SCORE

Speaks Clearly

Speaks clearly and distinctly all (100-95%) the time, and mispronounces no words.

Speaks clearly and distinctly all (100-95%) the time, but mispronounces some words.

Speaks clearly and distinctly most ( 94-85%) of the time. Mispronounces no more than one word.

Often mumbles or can not be understood OR mispronounces more than one word.

 

Volume

Volume is loud enough to be heard by all audience members throughout the presentation.

Volume is loud enough to be heard by all audience members at least 90% of the time.

Volume is loud enough to be heard by all audience members at least 80% of the time.

Volume often too soft to be heard by all audience members.

 

Posture and Eye Contact

Stands up straight, looks relaxed and confident. Establishes eye contact with everyone in the room during the presentation.

Stands up straight and establishes eye contact with everyone in the room during the presentation.

Sometimes stands up straight and establishes eye contact.

Slouches and/or does not look at people during the presentation.

Back to the audiences.

 

Content

Shows a full understanding of the topic. Listeners are likely to gain new insights about the topic.

Shows a good understanding of the topic.

Shows a good understanding of parts of the topic.

Does not seem to understand the topic very well. May confuse listeners.

 

Stays on Topic

Stays on topic all (100%) of the time.

Stays on topic most (99-90%) of the time.

Stays on topic some (89%-75%) of the time.

It was hard to tell what the topic was.

 

Style

Relaxed and comfortable, speaks extemporaneously,

Engages audience 95-100% of the time.

Generally relaxed and comfortable, but relies on notes. Interacts effectively with listeners. 

Sometime used distracting hand gestures. Some audience engagement.

Hands in pockets, distracting hand gestures, depended on notes all the time.

 

Total Score

24 pts max

 

 

 

 

 

 

Comments:

  

Analytic Rubric for Grading Research Project/Midterm

 

Student Name: _____________________________________

MBA Managerial Communication

 (200 pts max) 

CATEGORY

 15-20 Exemplary

9-14 Good

4-8 Okay

 0-3 Fair

Score

Plan for Organizing Information

Developed a clear plan for organizing the information as it is gathered and in the final research product. All students can independently explain the planned organization of the research findings.

Developed a clear plan for organizing the information in the final research product. All students can independently explain this plan.

Developed a clear plan for organizing the information as it is gathered. All students can independently explain most of this plan.

No clear plan for organizing the information AND/OR students in the group cannot explain their organizational plan.

 

Quality of Sources

Effectively utilized the library resources. Located and applied at least 10 reliable, interesting sources and effectively integrated all of them into the research product.

Effectively utilized the library resources Located and applied at least 10 reliable, interesting sources and effectively integrated some of the into the research product.