Joe Giglierano, Professor of Marketing, San Jose State University, received his Ph.D. in Business Administration, major in Marketing, from Ohio State University in 1987. He has taught marketing principles, marketing management, retail marketing management, and on-line marketing at the undergraduate level. He has also taught marketing management in the MBA program and "value creation" (a combination of operations and marketing management) in the Master of Science in Accountancy program.
Joe's principal areas of research are in marketing and entrepreneurship, new product strategies, online marketing,
and electronic commerce. His research has appeared in the Journal of Marketing, Journal of Business Venturing,
Industrial Marketing Management, and others. He is a regular contributor to the Annual UIC / AMA Symposium on Research
at the Marketing / Entrepreneurship Interface. He is past chair of the Marketing and Entrepreneurship Interest
Group and currently serves on its board of directors.