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BUS2
134b Consumer Behavior
First
Slides
Semester
Assignment
In-class
Exercise 9/4
Extra
Credit Assignment --
9/11 – due 9/18
Information
Search
Evaluation
of Alternatives & Choice
Outlet
Choice
Situational
Influences
Business
to Business
Perception
Learning
Motivation
and Extra Point Assignment
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Joe Giglierano
Professor of Marketing
Department of Marketing/ Decision Sciences
College of Business,
San Jose State University
One Washington Square
San Jose, CA 95192-0069
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BUSINESS – TO – BUSINESS FORUM
COMING SOON!
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