COURSES-FALL, 2007

 


 

BUS2 134b Consumer Behavior

 

First Slides

 

Semester Assignment

 

In-class Exercise 9/4

 

Extra Credit Assignment --
9/11 – due 9/18

 

Information Search

 

Evaluation of Alternatives & Choice

 

Outlet Choice

 

Situational Influences

 

Business to Business

 

Perception

 

Learning

 

Motivation and Extra Point Assignment

 

 

 

 

 

 

 

 

 

 

 



 

 

 

 

 

Joe Giglierano

Professor of Marketing

Department of Marketing/ Decision Sciences

College of Business, San Jose State University
One Washington Square
San Jose, CA 95192-0069



BUSINESS – TO – BUSINESS FORUM

COMING SOON!