Retail Marketing Management

Bus 131B

Instructor:             D. Havens

Office:                        BT 752

Office Hours:          Tuesday and Thursday 13:30 - 15:00, and by Appt.

Telephone:                408-924-3507

e-mail:                       havens_d@cob.sjsu.edu

REQUIRED READING:

James Ogden and Denise Ogden.  Retailing-Integrated Retail Management.  Houghton Mifflin.  2005

The Marketing Plan

New York Times  (Daily)

COURSE DESCRIPTION:

Special issues faced and approaches taken in retailing.  Topics include store location, merchandise selection and display, financial management, promotion, store layout and image. 

COURSE OBJECTIVE:

The objective of the course is to develop a marketing perspective of retail management.  At the conclusion of the course, students will be aware and be able to respond to opportunities and challenges in the retail marketing environment.  The objective of the course will be achieved based on the text, assigned readings, class lecturer, class discussions, quizzes, class projects, term assignment and a marketing plan.

GRADES:

All course material is to be completed during the class period.  No make-up will be provided for quizzes, class projects, term assignments, marketing plan or final exam.  The final exam is comprehensive and must be taken at the time and in the classroom the final exam is scheduled.

GRADING:

Quizzes                   20%

Class Projects          25%

Term Assignment      10%

Marketing Plan          10%

Final Exam             35%

                                 
Total:                      100%