Department of Marketing /DS BT 751
Office Hours:
T, Th: 1445 - 1545
T: 2045- 2215
R: 2045- 2145
Phone: 924 3520
Email: Hibsho_a@cob.sjsu.edu
Bus 132b Business Logistics
R: 1800-2045
BC 205
Course Description: The course will follow the catalog description. The problems of physical distribution and material management methods and information systems are studied in relation to the marketing mix (product , price, promotion and channel policies. Components include transportation, warehousing inventory control and place theory. The textbook Contemporary Logistics by Wood and Murphy will furnish the skeleton for the course. This material will be augmented by the material from variety of sources that will build some introductory quantitative and qualitative familiarity and practice. Our focus will be on establishing introductory understanding of firm operation in its supply chain. Prerequisites for Marketing students: Bus130, Bus190. See the instructor for waving of Bus 190 in case of demonstrated quantitative strength. This is an elective of the Marketing major. In addition, the course also qualifies toward receiving a Decision Sciences certificate.
Our educational objectives are: a) Learning institutional aspects of channel functioning in general, and management of logistics operations in particular in their institutional and entrepreneurial setting. b) Comprehending Logistics leading role within the supply chain effort in the firm and the economy c) Conceiving logistics as an international operation, d) Understanding how the institutions and their management of logistics operations are being transformed by the presence of a new information technology and its future developments.
Homework and assignments vary in nature. They may include case reading, and or reporting summaries of field trips, Questions for chapter review, projects, cases etc. Regular homework would not be graded, but assignments would be, and would be declared so when assigned. The homework and assignments would be reported by students group using the blackboard. The groups would rate the percentage participation of the individual members.
Special Course Highlights:
Field trips are required. The easiest and most effective way to understanding the operation of an airport a hub or a warehouse is to visit one. The class will meet at a pre- announced sight where attendance will be taken. The students are responsible for furnishing their own transportation although we may assist by creating a list of riders and drivers. A field report is required after each visit. A student who cannot make the field trip will be assigned a short paper with a pre-specified number of pages long on a related logistics topic.
Textbook: Paul R. Murphy and Donald Wood Contemporary Logistics 9 edition, Pearson.
Tentative Schedule*
Dates Topics Chapter^
PART I : Introduction to Logistics and the Supply Chain
Introduction and Over View of Logistics
27/8 -3/9 Logistics and the Supply Chain 1,2
10/9 Information Technology and Logistics 3
17//9 Customer Service, Demand Management, and Order Management 4
24/9 Procurement (Purchasing) 11
Part II: Elements in the Logistics Mix
1/10-8/10 Transportation Infrastructure 6
15/10 Transportation Management 7
22/10 Inventory Management 9
29/10 Warehousing 10.
5/11 Plant Location and
12/11 Packaging and Material Handling 5
PART III : 19/11-3/12 An Integrating Perspective on firm's Logistics.
Elements of the following will be taught throughout the semester
International Logistics 12
Logistics Systems and control 13, 14.
Modeling
We will use the model of firms Location and Price Competition to understand Logistics Competition. We will also teach a variety of Inventory models. This supports the substantive material of the Book. The quantitative material will be taught in parallel to the material in the textbook, primarily as an early mid semester material.
Exam Dates^: Midterms (Oct 8, Nov 5)
Final (Thursday December 10, 1715-1930).
^ Dates of lectures and exams are tentative. I will try to expedite the material delivery if time permits. Furlough and dates of trip (s) or conference may also affect the schedule.
Grading:
Midterms 60 pts.
Final 50 pts.
Assignments 30 pts.
Total 140 Pts.
Grading will be based on a curve. The above guidelines for grading are approximate and may change as necessary to enhance learning. Extra credit is available through contributions to class research. Students interested in the extra credit options should approach the professor very early in the semester.