San Jose State University Spring 2008
Department of Marketing /DS
Email: hibsho_a@cob.sjsu.edu
Instructor's website: http://www.cob.sjsu.edu/hibsho_a/index.htm
Bus 132b Business Logistics
TR: 1330-1445
Course Description: The course will follow the catalog description. The problems of physical distribution and material management methods and information systems are studied in relation to the marketing mix (product, price, promotion and channel policies. Components include transportation, warehousing inventory control and place theory. The textbook “Business Logistics/ Supply Chain Management” will furnish the skeleton for the course. It will be augmented by the material from variety of sources: Cases, channel texts, contracting documents, information science handouts etc. Prerequisites for Marketing students: Bus130, Bus190. For spring 08, the instructor waves the Bus 190 prerequisite, as mastering the material taught would not rely on knowledge of topics from Bus 190. However, the student needs to have demonstrated competence in Finite Math and Statistics. Besides being a Marketing elective, this course also partially satisfies the requirement toward receiving the Decision Science Certificate.
Logistics accounts for more than 10% of the GNP in the
Homework assignments supporting the attainment of the objectives vary in nature. They include project participation, summaries of field trips, solving quantitative problems, questions for chapter review, etc.
General Learning Objectives:
1. Le arn institutional aspects of supply chain functioning in general, and management of integrated logistics operations in particular in their institutional and entrepreneurial setting. Gain exposure to the various areas in the domain of Supply Chain/ Logistics, and their impact on business planning and execution.
2. Learn the principles based on which business strategically and tactically selects among logistics alternatives.
3. Understand how logistics operations are implemented given the emergence of Information Technology and the corresponding development in Decision Science. Understand how the institutions and their management of logistics operations are being transformed by the presence of a new information technology and its future developments.
Special Course Highlights:
Field trip(s) is (are) required. Special effort will be taken to have the trip(s) during or close to class time. The easiest and most effective way to understanding the operation of an airport a hub or a warehouse is to visit one. The class will meet at a pre- announced sight where attendance will be taken. The students are responsible for furnishing their own transportation although we may assist by creating a list of riders and drivers. A field report is required after each visit. A student who cannot make the field trip may be assigned a short paper up to 10 pages long on a related logistics topic.
Tentative Schedule*
Dates Topics Chapter^
24/1- 31/1 Introduction: Nature of Course and Logistics in Supply Chain Management 1
31/1 - 5/2 Strategy and Planning 2
5/ 2-12/2 Product 3
12/2- 19/2 Service 4
21/2- 28/2 Order Processing and information systems 5
4/3- 11/3 Transport fundamentals 6
13/3- 1/4 Transport decisions 7
20/3 - Midterm I
24/3- 27/3 Spring Break
3/4 Forecasting 8
8/4 -15/4 Inventory Policy 9
17/4 - 22/4 Purchasing and Scheduling 10
24/4 midterm II
29/4 -1/5 Storage and Handling system 11
6/5 – 8/5 Storage and Handling Decision 12
13/5 Review
15/5 Thursday May 15, 1215-1430, Final.
*This is only tentative schedule. The schedule does not take into account timing of field trips, of guest lecturer visits, or natural variations in course pace.
^The Chapters are from the following text Book:
Textbook: Ronald H. Ballou, “Business Logistics/Supply Chain Management”, Fifth edition, Perentice Hall, 2004.
Please Notice: The
textbook comes with an instruction CD.
Grading:
Number of points
Homework, including also trip(s), cases, etc. 30 pts.
Midterms 60
Final 30
Student participation 10
----
Total course points 130s
Grading will be based on a curve. The above guidelines for grading are approximate and may change as necessary to enhance learning. Extra credit is available through contributions to class learning or research. Students interested in the extra credit options must approach the professor very early in the semester.
To ensure that every student,
current and future, who takes courses in the
Eating
Eating and drinking (except water)
are prohibited in the
Cell Phones
Students will turn their cell phones off or put them on vibrate mode while in class. They will not answer their phones in class. Students whose phones disrupt the course and do not stop when requested by the instructor will be referred to the Judicial Affairs Officer of the University.
Computer Use
In the classroom, faculty allow students to use computers only for class-related activities. These include activities such as taking notes on the lecture underway, following the lecture on Web-based PowerPoint slides that the instructor has posted, and finding Web sites to which the instructor directs students at the time of the lecture. Students who use their computers for other activities or who abuse the equipment in any way, at a minimum, will be asked to leave the class and will lose participation points for the day, and, at a maximum, will be referred to the Judicial Affairs Officer of the University for disrupting the course. (Such referral can lead to suspension from the University.) Students are urged to report to their instructors computer use that they regard as inappropriate (i.e., used for activities that are not class related).
Academic Honesty
Faculty will make every reasonable effort to foster honest academic conduct in their courses. They will secure examinations and their answers so that students cannot have prior access to them and proctor examinations to prevent students from copying or exchanging information. They will be on the alert for plagiarism. Faculty will provide additional information, ideally on the green sheet, about other unacceptable procedures in class work and examinations. Students who are caught cheating will be reported to the Judicial Affairs Officer of the University, as prescribed by Academic Senate Policy S04-12.
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