index

Fall 2012

Posterior Probabilities for Decision Trees and a Procedure for Backward Induction

Posterior Probabilities and Comments –Q20

SYL 132b - Business Logistics

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AHARON HIBSHOOSH

Professor

Department of Marketing/MIS/DS

Office: BT 764 Phone: 408-924-3518

Degrees Earned:

1974 Doctor of Philosophy, Business Administration, University of California, Berkeley

(specialization in Applied Economics and Marketing.)

1968 Bachelor of Arts, Hebrew University, Israel

(Major in Statistics and Economics. Also completed the majors in Mathematics and Social Sciences.)

Publication of Books, Journal Articles and Monographs [1990-2012]:

August 2012 “Advertising Budget and Sales Paths under the Dynamics of the Student Work Control Problem and Regularity Conditions” Journal of Business and Economics Research, Vol10, (8), pp. 463-484.

August 2009 (With William Musgrave and David Yan) “The Emergence of the Vertically Integrated Global Incubator/Accelerator: The TechBA Experience at TEN”, Journal of Global Business Development, Vol 2 (1), pp. 207-221.

August 2006, “Interdependent Consumer Choice and the Oval of Cassini”, Journal of Business and Economics Research, . Vol 4, (8), pp. 89-100.

September 2001 ( With Dick Nelson and John Niles) "A planning Template for Transit- Oriented Development", Mineta Transportation Institute MTI Report 01-2.

November 2000 ( With Uri Ben Zion and Uriel Spiegel) "Price Discrimination by Coupon Restriction", International Journal for the Economics of Business, Vol 7, No.3, pp.325-331

December 1999 ( With Nadir Arber et al.) "Abnormalities in the Expression of Cell Cycle Related Protein in Tumors of the Small Bowl", Cancer Epidemiology Biomarkers & Prevention , Vol 8, pp. 1101-1105.

March/ April 1999 ( With Uri Ben Zion and Uriel Spiegel) " The Optimal Face Value of a Discount Coupon", Journal of Economics and Business, Vol 51, No. 2, pp. 159-174.

May 1997 (With Nadir Arber et al.) "Increased Expression of Cyclin D1 and p53 in Small Bowel Adenocarcinaomas are Closely Related and are Associated with Poorer Prognosis", in Proceedings of the Annual Meeting of the American Gasteroenterological Association and the American Association for the Study of Liver Diseases, New York, New York

1996 "On the American Channels of Distribution in Citrus", in Proceedings of the 1996 Monsalizah Bar Akiva Conference of Horticulture, Hebrew University, Rehovot, Israel.

June 1996 (With Gail Murray, Bonnie Canziani and George Gray) "Conduct of Background Research for the Establishment of International Surface Transportation Conference", IISTPS Report 96-2, IISTPS,. College of Business, SJSU, National Technical Information Service, Springfield, Virginia.

1994 "Spicy Taffy and Tangy Toffee: Market Segmentation and Product Differentiation." case 28-2, in Lawrence L. Lapin's Quantitative Methods for Business Decision, 6th edition. The Dryden Press, pp 1124-1129.

Summer 1988 "A Principle for Corner Store Positioning Under Intrinsic Modeling for Traffic Orientation." Decision Sciences, Vol. 19, No. 3, pp. 580-587.

November 1988 (With Itzhak Wirth), "The Logistics of Regional Bloodmobile System with Programmed Project Management Techniques." International Journal for Project Management, Vol. 6, No. 4, pp. 202-210.

1988 "Analysis of Bias in the Measurement of Expected Utility in Marketing." Quantity and Quality in Economic Research, Vol. 3, pp. 240-249.

1988 "Suggestions for a Framework for Proximity Analysis in Marketing Applications." Quantity and Quality in Economic Research, Vol. 3, pp. 250-272.

Winter 1988 (With Steven Silver), "Consumer Activity Choice and Time Budgets: Lessons from Transportation Research." Proceedings of the American Marketing Educators Conference

November 1987. "Simulation of Competition in Downstream Vertically Controlled Channels." Proceedings of the Eleventh Western Educational Computing Conference, Oakland, California.

November 1987 "On the Effect of Buyer Demand on Retailer Price Response in a Vertically Controlled Channel." Proceedings of the Annual Meeting of the Decision Sciences Institute, Boston, Massachusetts.

June 1987 "On the Adaptation of Stochastic Dominance in Marketing." Proceedings of the Fourth International Conference on Quality of Statistical Science in Economics, The Rohnert Park meeting of the IS-SSE, Satellite Conference of the American Statistical Association.

June 1987 (With Franco Nicosia), "The Social Consumer: Institutional Aspects of Consumer Decision Processes." An invited chapter in Radical and Philosophical Thinking in Marketing, in A. First, N. Dohlakia and R. Bagozzi eds., Lexington.

January 1987 "Attitude Distribution Change as a Marketing Approach to Action/Sales Maximization." In Mathematical Modeling, Vol. 8, 670-673.

November 1986 "An Interactive Program for Spatial Competition with Brand Switching Behavior Based on the Hotelling-Losch Framework." in Proceedings of the Tenth Western Educational Computing Conference, Irvine, California.

April 1986 "A Normative Evaluation of corner Store Positioning." Proceedings of the Western Marketing Educators Conference, San Diego, California,.

November 1985 (With Jonathan Dutra), "An Interactive Program for Judgment-Based Estimation of Sales and Brand Positioning Strategy Functions." Proceedings of the Ninth Western Education Computing Conference, Oakland, California,

November 1984 "IBM-Game 1 Interactive Brand Competition Utility for Game 1." Proceedings of the Western Educational Computing Conference, San Diego, California.

October 1984 (With Itzhak Wirth), "Project Management Application to Bloodbanking: Data Base Analysis and Interactive Data Processing." 16th Annual Seminar/Symposium Proceedings of the Project Management Institute, pp. 263-269.

October 1982 "On the Robustness of Game 1 Brand Positioning Model," in Analytic Approaches to Product and Marketing Planning, The Second Conference. R.K. Srivastava and A.D. Shocker, eds., Marketing Science Institute, Cambridge, pp. 247-254.

November 17, 1980 (With Joel Libove), "Game 1: A Program for Computing Brand Locations for Sales Maximization in Multidimensional Attribute Space." Journal of Marketing Research , pp. 541-542.

Professional Conference Presentations and Proceedings [1990-2012]:

“Advertising and Sales Paths under the Student Work Control Problem and Regularity Conditions”, INFORMS, Marketing Science Conference, Boston, Massachusetts, June 2012.

“On the Optimal Pricing, Package Size, Advertising and Trade Areas in Spatial Competition of Wholesalers Retailers”, INFORMS, Marketing Science Conference, Houston, Texas, June 2011.

(With Uri Ben Zion and Uriel Spiegel) “Consumer Welfare in Price Discrimination Schemes with Rationed and Non-Rationed Deals under Leakage”, INFORMS, Marketing Science Conference, Ann Arbor, Michigan, June 2009.

(With William Musgrave and David Yan) “The Emergence of the Vertically Integrated Global Incubator/Accelerator: The Tech BA Experience at TEN”, GBDI, 11^th International Conference, Las Vegas, NV, March 2009.

(With Debra Strick and Leslie Turek) " The NEWFS Native Flora Society and Museum: Lessons for Participatory Membership with Marketing Management Perspective", FIBEA (Empreendedorismo Indigena Nas Americas, Fostering Indigenous Business and Entrepreneurship in the Americas ) Conference, Manaus Brazil, July 2008.

"Pricing in Gray Markets with an Independent Wholesaler Importing and Private Importing", INFORMS Marketing Science Conference, Vancouver, British Columbia, June 2008.

“Conditions for Invariance among SSA maps based on Functionally Related Proximity Measures in Hilbert Space”, The 11^th Facet Theory Conference, Temple University, Philadelphia, Pennsylvania, August 2007

(With Uri Ben Zion and Uriel Spiegel) “ Stability of Price Discrimination with Rationed and Non-Rationed Deals under Endogenous Leakage Rate”, INFORMS Marketing Science Conference Singapore, Singapore, June 2007

(With Uri Ben Zion and Uriel Spiegel) “Rationed and Non-Rationed Price Discrimination in a Continuous Market with Downward Leakage”, XXII Jornadas de Economia Industrial, Barcelona, September 2006.

(With Uri Ben Zion and Uriel Spiegel) “The Effect of Downward Leakage on Price Discrimination Policies of Rationed and Non-Rationed Deals”, INFORMS, Marketing Science Conference, Pittsburgh, Pennsylvania, June 2006.

“ Conditions for Applying Reverse Regression for Attainment of Medical Objectives”, Meeting of the San Francisco Bay Area Chapter of the American Statistical Association, San Jose, California, May 2006.

“Interdependent Consumer Choice and the Oval of Cassini”, EABR Conference, Athens, Greece, June 2005

“Success and Failure of New Products”, TechBA Conference, San Jose, California, May 2005

“ Israel’s Incubation Program”, Conference of the El Salvador Program, International Business Incubator, San Jose, California, November 2004.

“New Perspective in New Product Development and International Market Entry”, Dimona Technological Incubator, ATC (MTA), City of Nuclear Science, Dimona, Israel, June 2003.

"Lisrel: A review", The Biostatistics Seminar Tel Hashomer University Hospital, Tel Hashomer, Israel, February 2003.

"Analysis of Reverse Regression with applications for Marketing Planning", INFORMS 2002 Marketing Science Conference, Edmonoton, Canada, June 2002.

(With Amir Heiman and David Zilberman) " A System of Control Models for Simulating the Promotion of Exported Branded Agricultural seasonal Products", INFORMS International Hawaii Conference, Maui, Hawaii, June 2001.

(With Gopal Iyer) " Technological Change and Channel Organization in High Tech Firms" INFORMS 2000Marketing Science Conference, Los Angeles, California, June 2000.

(With Gopal Iyer) " The End of Contract and the Extent of Cooperation in Manufacturer - Distributor Relationships" INFORMS 1999 Marketing Science Conference, Syracuse, New York, May 1999.

(With Gopal Iyer) "Alternative Paths to Coordination in Business to Business Linkages" INFORMS 1998 Marketing Science Conference, INSEAD, Fontainbleau, France, July 1998.

(With Nadir Arber et al.) "Increased Expression of Cyclin D1 and p53 in Small Bowel Adenocarcenoma are Closely Related and are Associated with Poorer Prognosis", Annual Meeting of the American Gasteroenterological Association and the the American Association for the Study of Liver Diseases, New York, New York, May 1997.

"Charcterization of User Groups within a Time to Market Competition", INFORMS 1997 Marketing Science Conference, Berkeley, California, March 1997.

"On the American Channels of Distribution of Citrus", Monsaliza Bar Akiva Conference of Horticulture, Hebrew University, Rehovot, Israel, February 1996.

"Co-operative Retail Price Changing by the Channel: The Inferiority of Price Increase to Price Discount", TIMS Marketing Science Conference, Sydney, Australia, July1995.

"Channel Bargaining in Cooperative Deals of Multipart Pricing," TIMS 1994 Marketing Science Conference, Tucson, Arizona, March 1994.

"In Defense of a Domestic Market: The Genesis and Mission of the California Cut Flower Commission", International Workshop on New Frontiers for a Market Driven Horticulture Industry, Tel Aviv, Israel, June 1993.

(With Uri Ben Zion and Uriel Speigel) "Simultaneous Rationing and Valuation of coupons: A Non-Parametric Analysis with Parametric Applications" TIMS 1993 Marketing Science Conference, Saint Louis, March 1993.

(With Franco Nicosia) "Consumer, Public Policy and Perhaps Chaos," TIMS/ORSA, Joint National Meeting, San Francisco, November 1993.

(With Arthur Jue) "Embedding GAME 1 in A Marketing Multimedia Relational Database." TIMS/ORSA, Joint National Meeting, San Francisco, November 1993.

"Redesign of the Israeli Channel of Citrus Export Lessons from the American Citrus Marketing Order." Vulcani Institute, Hebrew University, August 1992.

(With Uri Ben Zion and Uriel Spiegel) "Couponing With Restricted Number of Coupons Per Customer." TIMS 1992 Marketing Science Conference, London, England, July 1992.

(With Doron Rotem and Sue O'Curry) "Developing Multi-Media Data Base Technology forValuation of Products with Many Components." TIMS 1992 Marketing Science Conference, London, England, July 1992.

(With Doron Rotem) "Developing Multi Media Data Base Technology for the Support of Consumer Search and Product Design." TIMS 1991 Marketing Science Conference, Willmington, Delaware, March 1991.

"New Extensions and Generalizations of the McGuire and Stallin Class of Oligopoly Models." TIMS 1991 Marketing Science Conference, Willmington, Delaware, March 1991.

(With Uri Ben Zion and Uriel Spiegel) "On Optimal Couponing Policies." TIMS 1990 Marketing Science Conferences, Urbana, Illinois, March 1990.

"General Results Within the Game 1 Brand Competition Framework." TIMS 1990 Marketing Science Conference, Urbana, Illinois, March 1990.

"Software for Brand Positioning in Attribute Space," in the annual workshop of the Western Educational Computing Association, San Jose, April 1987.

"Suggestions for a Framework for Proximity Analysis in Marketing Applications." Third International Conference of International Society of Statistical Science in Economics, Long Beach, August 1986.

"Proximity Analysis in Perceptual and Attitudinal Spaces: The Case of a Subject Facing a Set of Stimuli of the Same Type." TIMS/ORSA Joint National Meeting, Los Angeles, California, April 1986.

"Analytical Spatial Framework for Brand Competition in Attribute Space." TIMS/ORSA Joint National Meeting, Atlanta, Georgia, November 1985.

"Some Extensions of Consumer Decision Processes." with F.M. Nicosia. Paper presented at the Marketing Faculty Seminar at U.C. Berkeley, November 1985.

"Alternative Criteria for Accountability of Forecasts Based on Multivariate Linear Regression." The Fifth International Symposium on Forecasting, Montreal, Canada, June 1985.

"IBM-Game 1 Interactive Brand Competition Utility for Game 1." Proceedings of the Western Educational Computing Conference, San Diego, California, November 1984.

"Students' Evaluation of Teachers: A Cynical Marketing Economic Model." Joint Meeting of the Evaluation Research Society and the Evaluation Network, San Francisco, October 1984.

(With T. Foster), "On the Structure and Content of a Large Subspace of Technical Predictors of the Stock Market." Fourth International Symposium of forecasting, London, England, July 1984.

(With I. Wirth), "Multi-Project Management and Programming for a Regional BloodmobileSystem." TIMS/ORSA Joint National Meeting, San Francisco, California, May 1984.

"On the Accountability of Forecasts." REAP Seminar, U.C. Berkeley, November 1983.

"A Measure of Forecasting Accountability for a Classical Regression Analysis." Paper presented at the International Symposium on Forecasting, Philadelphia, Pennsylvania, June 5-8, 1983.

Public Service, Consulting Engagements and Grants Received [1990-2000]:

International Institute for Surface Transportation Policy Studies: Collaborate in evaluating international approaches to surface transportation regulation.

Longs Drugs : Sampling design in studies of inventory product mix and costs.

The Citrus Marketing Board of Israel: Marketing based strategic approach to international marketing of the Israeli citrus.

Tuttle and Company: Improve statistical methodology for hedging in mortgage backed security.

Innovations in Teaching, Curriculum Development [1990-2004]:

Certification, Honors and Recognition:

University, College, Department Committees [1990-2012]:

Member- Marketing Department Professional Development Committee

Member- Marketing Department Personnel Committee

Member- Marketing Department Hiring Committee

Member- Quantitative Studies Committee

Organizer- Research in Marketing and Quantitative Studies, Department Seminar

Member- College of Business Supply Chain Committee

Member- College of Business Research Committee

Member-College of Business Graduate Committee

Member-College of Business Undergraduate Committee.

Chair- University Committee of Continuing Education

Member University Committee of Transportation

Member- University Lottery Committee

Active Service to Professional Organizations [1990-2012]:

Facet Theory Association –Member at Large of the Board.

INFORMS/Marketing Science

Decision Sciences

Quantitative Finance

International Journal of Production Economics

Scholarship in Process:

Cooperative Temporary Price Changes by the Channel

On Optimal Couponing Policy ( In Review)

Patterns of Marketing Practices in Biotechnological Transfer by U.S. Firms

Computer User Groups

Manufacturer/ Dealers Relationships in Silicon Valley

Rumors Effects

Coupon Rationing Deal Curve

Technological Incubators

Cumulative Summary of Years of Professional Work:

San Jose State University, year of beginning employment: 1982

Service at Other Institutions of Higher Education (names and dates):

University of California Berkeley, 1976- 1982

City University of New York, Baruch College, Spring 1989

Hebrew University, Israel 1995/96.

Bar Ilan University, Israel 2002/03

Hebrew University, Israel 2006/07

Professional Full-time Service in Industry, Government, Non-profits

(names, titles, and dates):

Kaiser Foundation Health Plan, Department of Statistics, Econometrician, September 1973- March 1976.

Tel Hashomer Hospital, Department of Epidemiology, Israel, Senior Statistician, August 1968- October 1969.

Central Bureau of Statistics of Israel, The Department of Methods, Planner, December 1967- June 1968.

Israel Defense Forces, Statistician, April 1965- November 1967

Past Year's Courses Taught at San Jose State University

Semester or term	Course number with BUS prefix	Course title (short form)	Number of sections	Enrollments all sections
Summer 2000	Bus 136	Product and Pricing	1	14
Summer 2000	Bus 132a	Marketing Channels	1	20
Spring 2000	Bus 132b	Business logistics	1	13
Spring 2000	Bus 90	Business statistics	1	18
Spring 2000	Bus 190	Quantitative Bus. Analysis	2	35
Intersess.2000	Bus 190	Business statistics	1	35
Fall 99	Bus 90	Quantitative Bus. Analysis	1	15
Fall 99	Bus190	Marketing Channels	3	120
Summer 99	Bus 132a	Product and Pricing	1	15
Summer 99	Bus 136	Product and Pricing	1	20
Spring 99	Bus 136	Quantitative Bus. Analysis	1	10
Spring 99	Bus 190	Marketing Channels	3	80
Fall 98	Bus 132a	Product and Pricing.	1	35
Fall 98	Bus 136	Business Logistics	1	35
Spring 98	Bus 132b	Business statistics	1	15
Spring 98	Bus 90		2	60