Spring 2008
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BUS 132b: TOPICS; Introduction to Logistics and Supply Chain Strategy and Planning Product Service Order Processing and Information Systems Xml Transportation Fundamentals Transportation Decisions Forecasting Supply Chain Requirements Inventory Policy Decision Purchasing and Supply Scheduling Decisions The Storage and Handling System Storage and Handling Decisions
Purchasing and Supply Scheduling (Chapter 10)
BUS 284 TOPICS: Introduction Product Strategy Success and Failure of New Products Market Definition for Entry Strategy An Overview of the Design Process Perspective on New Product Development Ideas Generating and Screening Completing the Design: Product Engineering and the Marketing Mix Product Life Cycle and Product Portfolio
Homework in Product Strategy: Market Structures Due January 31
Homework in Product Strategy
Homework in Product Strategy
BUS 297D TOPICS: Introduction to Logistics and Supply Chain Strategy and Planning Product Service Order Processing and Information Systems Xml Transportation Fundamentals Transportation Decisions Forecasting Supply Chain Requirements Inventory Policy Decision Purchasing and Supply Scheduling Decisions The Storage and Handling System Storage and Handling Decisions
Purchasing Supply Chain Requirements Restricted
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AHARON
HIBSHOOSH Professor Department of Marketing/MIS/DS
Office: BT 751 Phone: 408-924-3520
|
Degrees Earned:
1974 Doctor of Philosophy, Business Administration,
(specialization in Applied Economics and Marketing.)
1968 Bachelor of Arts,
(Major in Statistics and Economics. Also completed the majors in Mathematics and Social Sciences.)
Publication of Books, Journal Articles and Monographs [1990-2001]:
August 2006, “Interdependent Consumer Choice and the Oval of Cassini”, Journal of Business and Economics Research, . Vol 4, (8), pp. 89-100.
September 2001 ( With Dick Nelson and John Niles) "A planning Template for Transit- Oriented Development", Mineta Transportation Institute MTI Report 01-2.
November 2000 ( With Uri Ben Zion and Uriel Spiegel) "Price Discrimination by Coupon Restriction", International Journal for the Economics of Business, Vol 7, No.3, pp.325-331
December 1999 ( With Nadir Arber et al.) "Abnormalities in the Expression of Cell Cycle Related Protein in Tumors of the Small Bowl", Cancer Epidemiology Biomarkers & Prevention , Vol 8, pp. 1101-1105.
March/ April 1999 ( With Uri Ben
May 1997 (With Nadir Arber et al.) "Increased Expression of Cyclin D1 and p53 in Small Bowel Adenocarcinaomas are Closely Related and are Associated with Poorer Prognosis", in Proceedings of the Annual Meeting of the American Gasteroenterological Association and the American Association for the Study of Liver Diseases, New York, New York
1996 "On the American Channels of Distribution in Citrus", in Proceedings of the 1996 Monsalizah Bar Akiva Conference of Horticulture, Hebrew University, Rehovot, Israel.
June 1996 (With Gail Murray, Bonnie Canziani and
George Gray) "Conduct of Background Research for the Establishment of
International Surface Transportation Conference", IISTPS Report
96-2, IISTPS,.
1994 "Spicy Taffy and Tangy Toffee: Market Segmentation and Product Differentiation." case 28-2, in Lawrence L. Lapin's Quantitative Methods for Business Decision, 6th edition. The Dryden Press, pp 1124-1129.
Summer 1988 "A Principle for Corner Store Positioning Under Intrinsic Modeling for Traffic Orientation." Decision Sciences, Vol. 19, No. 3, pp. 580-587.
November 1988 (With Itzhak Wirth), "The Logistics of Regional Bloodmobile System with Programmed Project Management Techniques." International Journal for Project Management, Vol. 6, No. 4, pp. 202-210.
1988 "Analysis of Bias in the Measurement of Expected Utility in Marketing." Quantity and Quality in Economic Research, Vol. 3, pp. 240-249.
1988 "Suggestions for a Framework for Proximity Analysis in Marketing Applications." Quantity and Quality in Economic Research, Vol. 3, pp. 250-272.
Winter 1988 (With Steven Silver), "Consumer Activity Choice and Time Budgets: Lessons from Transportation Research." Proceedings of the American Marketing Educators Conference
November 1987. "Simulation of Competition in Downstream Vertically
Controlled Channels." Proceedings of the Eleventh Western
Educational Computing Conference,
November 1987 "On the Effect of Buyer Demand on Retailer Price
Response in a Vertically Controlled Channel." Proceedings of the
Annual Meeting of the Decision Sciences Institute,
June 1987 "On the Adaptation of Stochastic Dominance in Marketing." Proceedings of the Fourth International Conference on Quality of Statistical Science in Economics, The Rohnert Park meeting of the IS-SSE, Satellite Conference of the American Statistical Association.
June 1987 (With Franco
January 1987 "Attitude Distribution Change as a Marketing Approach to Action/Sales Maximization." In Mathematical Modeling, Vol. 8, 670-673.
November 1986 "An Interactive Program for Spatial Competition with Brand Switching Behavior Based on the Hotelling-Losch Framework." in Proceedings of the Tenth Western Educational Computing Conference, Irvine, California.
April 1986 "A Normative Evaluation of corner Store
Positioning." Proceedings of the Western Marketing Educators
Conference,
November 1985 (With Jonathan Dutra), "An Interactive Program for Judgment-Based
Estimation of Sales and Brand Positioning Strategy Functions." Proceedings
of the Ninth Western Education Computing Conference,
November 1984 "IBM-Game 1 Interactive Brand Competition Utility for
Game 1." Proceedings of the Western Educational Computing
Conference,
October 1984 (With Itzhak Wirth), "Project Management Application to Bloodbanking: Data Base Analysis and Interactive Data Processing." 16th Annual Seminar/Symposium Proceedings of the Project Management Institute, pp. 263-269.
October 1982 "On the Robustness of Game 1 Brand Positioning
Model," in Analytic Approaches to Product and Marketing Planning,
The Second Conference. R.K. Srivastava and A.D.
Shocker, eds., Marketing Science Institute,
November 17, 1980 (With Joel Libove), "Game 1: A Program for Computing Brand Locations for Sales Maximization in Multidimensional Attribute Space." Journal of Marketing Research , pp. 541-542.
Professional Conference Presentations and Proceedings [1990-2007]:
“Conditions for Invariance among SSA maps based on Functionally Related Proximity Measures in Hilbert Space”, The 11th Facet Theory Conference, Temple University, Philadelphia, Pennsylvania, August 2007
(With Uri Ben
(With Uri Ben
(With Uri Ben
“ Conditions for Applying Reverse Regression for Attainment of Medical Objectives”, Meeting of the San Francisco Bay Area Chapter of the American Statistical Association, San Jose, California, May 2006.
“Interdependent Consumer Choice and the Oval of Cassini”, EABR
Conference,
“Success and Failure of New Products”, TechBA
Conference,
“ Israel’s Incubation Program”, Conference of the El Salvador Program, International Business Incubator, San Jose, California, November 2004.
“New Perspective in New Product Development and International Market
Entry”, Dimona Technological Incubator, ATC
(MTA), City of Nuclear Science,
"Lisrel: A review", The
Biostatistics Seminar Tel Hashomer University
Hospital, Tel
"Analysis of Reverse Regression with applications for Marketing
Planning", INFORMS 2002 Marketing Science Conference,
(With Amir Heiman and
David Zilberman) " A System of Control Models
for Simulating the Promotion of Exported Branded Agricultural seasonal
Products", INFORMS International Hawaii Conference,
(With Gopal Iyer) "
Technological Change and Channel Organization in High Tech Firms"
INFORMS 2000Marketing Science Conference,
(With Gopal Iyer) "
The End of Contract and the Extent of Cooperation in Manufacturer - Distributor
Relationships" INFORMS 1999 Marketing Science Conference,
(With Gopal Iyer) "Alternative
Paths to Coordination in Business to Business Linkages" INFORMS
1998 Marketing Science Conference, INSEAD,
(With Nadir Arber et al.) "Increased Expression of Cyclin D1 and p53 in Small Bowel Adenocarcenoma
are Closely Related and are Associated with Poorer Prognosis", Annual
Meeting of the American Gasteroenterological
Association and the the American Association for the
Study of Liver Diseases,
"Charcterization of User Groups within a
Time to Market Competition", INFORMS 1997 Marketing Science
Conference,
"On the American Channels of Distribution of Citrus", Monsaliza Bar Akiva Conference of Horticulture, Hebrew University, Rehovot, Israel, February 1996.
"Co-operative Retail Price Changing by the Channel: The Inferiority
of Price Increase to Price Discount", TIMS Marketing Science
Conference,
"Channel Bargaining in Cooperative Deals of Multipart Pricing,"
TIMS 1994 Marketing Science Conference,
"In Defense of a Domestic Market: The Genesis and Mission of the California Cut Flower Commission", International Workshop on New Frontiers for a Market Driven Horticulture Industry, Tel Aviv, Israel, June 1993.
(With Uri Ben
(With Franco
(With Arthur Jue) "Embedding GAME 1 in A
Marketing Multimedia Relational Database." TIMS/ORSA, Joint National
Meeting,
"Redesign of the Israeli Channel of Citrus Export Lessons from the
American Citrus Marketing Order." Vulcani
Institute,
(With Uri Ben
(With Doron Rotem and
Sue O'Curry) "Developing Multi-Media Data Base
Technology forValuation of Products with Many
Components." TIMS 1992 Marketing Science Conference,
(With Doron Rotem) "Developing
Multi Media Data Base Technology for the Support of Consumer Search and
Product Design." TIMS 1991 Marketing Science Conference,
"New Extensions and Generalizations of the McGuire and Stallin Class of Oligopoly Models." TIMS 1991
Marketing Science Conference,
(With Uri Ben
"General Results Within the Game 1 Brand Competition Framework."
TIMS 1990 Marketing Science Conference,
"Software for Brand Positioning in Attribute Space," in the
annual workshop of the Western Educational Computing Association,
"Suggestions for a Framework for Proximity Analysis in Marketing
Applications." Third International Conference of International Society
of Statistical Science in Economics,
"Proximity Analysis in Perceptual and Attitudinal Spaces: The Case
of a Subject Facing a Set of Stimuli of the Same Type."
TIMS/ORSA Joint National Meeting,
"Analytical Spatial Framework for Brand Competition in Attribute
Space." TIMS/ORSA Joint National Meeting,
"Some Extensions of Consumer Decision Processes." with F.M. Nicosia. Paper presented at the Marketing Faculty Seminar at U.C. Berkeley, November 1985.
"Alternative Criteria for Accountability of Forecasts Based on
Multivariate Linear Regression." The Fifth International Symposium on
Forecasting,
"IBM-Game 1 Interactive Brand Competition Utility for Game 1."
Proceedings of the Western Educational Computing Conference,
"Students' Evaluation of Teachers: A Cynical Marketing Economic
Model." Joint Meeting of the Evaluation Research Society and the
Evaluation Network,
(With T. Foster), "On the Structure and Content of a Large Subspace
of Technical Predictors of the Stock Market." Fourth International
Symposium of forecasting,
(With
"On the Accountability of Forecasts." REAP Seminar, U.C. Berkeley, November 1983.
"A Measure of Forecasting Accountability for a Classical Regression
Analysis." Paper presented at the International Symposium on
Forecasting,
.
Public Service, Consulting Engagements and Grants Received [1990-2000]:
International Institute for Surface Transportation Policy Studies: Collaborate in evaluating international approaches to surface transportation regulation.
Longs Drugs : Sampling design in studies of inventory product mix and costs.
The Citrus Marketing Board of
Tuttle and Company: Improve statistical methodology for hedging in mortgage backed security.
Innovations in Teaching, Curriculum Development [1990-2004]:
Certification, Honors and Recognition:
University, College, Department Committees [1990-2004]:
Member- Marketing Department Professional Development Committee
Member- Marketing Department Personnel Committee
Member- Marketing Department Hiring Committee
Member- Quantitative Studies Committee
Organizer- Research in Marketing and Quantitative Studies, Department Seminar
Member-College of Business Undergraduate Committee.
Active Service to Professional Organizations [1990-2004]:
Facet Theory Association –Member at Large of the Board.
INFORMS/Marketing Science
Decision Sciences
Scholarship in Process:
Cooperative Temporary Price Changes by the Channel
On Optimal Couponing Policy ( In Review)
Patterns of Marketing Practices in Biotechnological Transfer by
Computer User Groups
Manufacturer/ Dealers Relationships in
Rumors Effects
Coupon Rationing Deal Curve
Technological Incubators
Cumulative Summary of Years of Professional Work:
Service at Other Institutions of Higher Education (names and dates):
Bar
Professional Full-time Service in Industry, Government, Non-profits
(names, titles, and dates):
Kaiser Foundation Health Plan, Department of Statistics, Econometrician, September 1973- March 1976.
Central Bureau of Statistics of
Past Year's Courses Taught at
|
Semester or term |
Course number with BUS prefix |
Course title (short form) |
Number of sections |
Enrollments all sections |
|
Summer 2000 |
Bus 136 |
Product and Pricing |
1 |
14 |
|
Summer 2000 |
Bus 132a |
Marketing Channels |
1 |
20 |
|
Spring 2000 |
Bus 132b |
Business logistics |
1 |
13 |
|
Spring 2000 |
Bus 90 |
Business statistics |
1 |
18 |
|
Spring 2000 |
Bus 190 |
Quantitative Bus. Analysis |
2 |
35 |
|
Intersess.2000 |
Bus 190 |
Business statistics |
1 |
35 |
|
Fall 99 |
Bus 90 |
Quantitative Bus. Analysis |
1 |
15 |
|
Fall 99 |
Bus190 |
Marketing Channels |
3 |
120 |
|
Summer 99 |
Bus 132a |
Product and Pricing |
1 |
15 |
|
Summer 99 |
Bus 136 |
Product and Pricing |
1 |
20 |
|
Spring 99 |
Bus 136 |
Quantitative Bus. Analysis |
1 |
10 |
|
Spring 99 |
Bus 190 |
Marketing Channels |
3 |
80 |
|
Fall 98 |
Bus 132a |
Product and Pricing. |
1 |
35 |
|
Fall 98 |
Bus 136 |
Business Logistics |
1 |
35 |
|
Spring 98 |
Bus 132b |
Business statistics |
1 |
15 |
|
Spring 98 |
Bus 90 |
|
2 |
60 |