Marketing / QS

College of Business

San Jose State University

San Jose CA 95192

Office 408-924-3516

Fax 408-924-3445

Good_Law@ix.netcom.com

J.D., Hastings College of the Law, University of California, 1997

Law Clerk to Judge A. James Robertson II S.F. Superior Court 1/97 through 12/97

California State Bar # 190028

Washington State Bar # 27855)

Ph.D., Economics/Marketing, University of Pittsburgh, Pittsburgh, Pennsylvania, 1979.

M.A., Economics, University of Pittsburgh, Pittsburgh, Pennsylvania, 1976.

B.S., Administration of Management Science, Carnegie Institute of Technology (now Carnegie Mellon University) Pittsburgh, Pennsylvania, 1968.

U.S. Coast Guard Merchant Marine Masters license, 1990

General Litigation – Civil actions, bad faith and insurance coverage issues. Personal Injury, Premises Liability and White Collar Criminal defense

Marketing Law- Product Liability, Product Warrantee, Product Introduction, Advertising issues in the Law and Anti-trust Law

Commercial Law – Entreprurnerial issues in the Law, Employment Law, Admiralty, Administrative and Environmental Law

Marketing-Market Research, Buyer Behavior (Graduate School of Business, University of Pittsburgh)

Industrial Organization - industrial structure, innovation and regulation, diffusion of innovation.

American Economic and Business History - historical effects of transportation and capital development of U.S. economic expansion, business ethics and policies.

To engage in research (about 25/35%) and teaching (75/65%) at an accredited Business or Law School at both the undergraduate and graduate levels. Areas of specific interest are: macro marketing, social marketing, new product marketing and marketing strategy. Areas of teaching interest are:

a) Law – Business, Commercial, Anti-trust and Insurance

b) Marketing Management

c) New Product Marketing

d) Marketing Theory

e) Macro Marketing and Public Policy

i) Anti-trust Theory and Practice in a Marketing

Environment

ii) Market Structure, Conduct and Performance

iii) Business and Government

iv) Market Development and History

To provide input and assistance to the Business and the Government sectors of the economy via: 1) improving the legal / government / business interface; 2) marketing and market research methodology, 2) Application of Legal principals and concepts to business problems, 3) industrial structure and feasibility studies and 4) econometric analysis and econometric modeling.

San Jose State University, 1990 to present Tenured Full Professor, August 1985 to 1990, Associate Professor - School of Business, Department of Marketing and Quantitative Studies. .

Director of the Institute for Marketing, Analysis and Planning. CMAP is a College of Business consulting and planning group designed to bring the Business and Public sectors into closer contact with the University.

Business Law

Marketing Law

Principles of Marketing

Marketing Research

Industrial Marketing

Product and Price

Marketing Law

Marketing and Society

Principles of Marketing (MBA)

Director of the Center of Marketing, Analysis and Planning 1991 -1995

University Lottery Funds Committee

University Affirmative Action Committee (Chair) 1985-1988

School of Business Computer Committee

School of Business Doctoral Program Committee

Marketing Department Curriculum Committee

Marketing Department Personnel Recruitment Committee

Marketing Department Personnel Committee

San Diego State University, August 1981 to 1983. Visiting Associate Professor. 1983 to 1985 Associate Professor, Department of Marketing

Marketing Management

Marketing Principles

Marketing Research (both graduate and undergraduate)

New Product Development (MBA)

Marketing Problems

University of Alaska, August 1979 to June 1981. Joint appointment with School of Management, Assistant Professor, Department of Economics and Assistant Professor, Department of Business Administration

Business Statistics (two-semester course)

Consumer Behavior

Quantitative Methods (MBA)

Business Research

Marketing Management

Business and Economic History

Microeconomics

Principles of Marketing

Managerial Economics (MBA)

SOM Computer Committee

SOM Curriculum Committee

UAF Traffic Committee

Director of Health Care Administration Seminar Series

Developed student employment opportunities for summer

University of Pittsburgh, September 1975 to August 1979. Graduate teaching fellow and graduate teaching assistant.

Summer Internship: San Mateo District Attorney June - August 1996, General criminal prosecution, Attorney in Charge Susan Etazadi

Summer Internship: San Francisco District Attorney June - August 1995, Commercial prosecution dept. Attorney in Charge Carol Heymeyer

M. Kallis & Co., Inc., 1130 S. Canal Street, Chicago, Illinois (Printers), June 1968 to September 1975. Sales, sales management, production control. Vice President of Operations.

Responsibilities:

Sales

All personnel activities

Management information systems analysis

Capital expenditures for two sub-companies

Supervision of 110 employees

(Yearly dollar volume: $6,000,000)

"Entrepreneurial Content of an Offering and Resulting Performance", With J. Giglierano, Research at the Marketing Entrepreneurial Interface 1994, Forthcoming

"Tracking the Development of New Product Strategy in Real Time", With J. Giglierano, Research at the Marketing Entrepreneurial Interface 1993, The University of Illinois at Chicago 1994

"Tracking the Marketing Strategy Development Process for New Products", With J. Giglierano, ORSA/TIMS Autumn Meeting, 1992

"The nature of Strategy and Strategy Development in New Products", With J. Giglierano, Research at the Marketing Entrepreneurial Interface 1991, The University of Illinois at Chicago 1992

"Increasing mail questionnaire response rates to over 50% for hard to survey senior executives", With J. Giglierano, Industrial Marketing Management , Dec.. 1991

"Marketing Strategy Development in New Products and New Companies in Technological Industries", With J. Giglierano, Proceedings of the 1991 AMA Summer Educators Conference, Aug. 1991

"Market Strategy Development in New Products", With J. Giglierano, Proceedings of the 1991 AMA Summer Educators Conference, Aug. 1991

"Technology Transfer in Start-up Companies Using Exploratory Marketing Strategy Development", With J. Giglierano, Philadelphia Conference Proceedings, College of Innovation Management and Entrepreneurship, The Institute of Management Science, Oct. 1990

"New product strategy: Implications from research on competitive strategy and experimental market planning in new firms", with J. Giglierano, , American Marketing Association, Winter Educators Proceedings 1990

"Critical Issues In Launching The Second Product" with J. Giglierano, Symposium for Research on The Marketing/Entrepreneurship Interface , University of Illinois at Chicago, G. Hill et al Ed. forthcoming

"Research on New Product Strategy: Implications for Research on Competitive Strategies In New Firms" ", with J. Giglierano and C. Haughey, Research on The Marketing/Entrepreneurship Interface , Gereld Hill, Raymand Laforge & Beverly J. Parker Eds.. Chicago : University of Illinois at Chicago, P 267-278

"Aural Intrusion and the regulation of Tele-marketing" with J. Giglierano, Northern California Business Review, Jan. 1989.

"Marketing Complex Technical Products: The Importance of Intangible Attributes" With Dr. J. Giglierano and J. Shaw, Industrial Marketing Management Winter 1988/89

"Nurse Behavior and Job Shortages," Journal of Service Marketing, Spring 1987 .

"C.A.S. - The Rebirth of the Industrial Sales Representative," The Journal of Technological Forecasting & Social Change, Spring 1987.

"Consumer Shoplifting: Orientation and Deterrents," Journal of Criminal Studies, University of Michigan, Fall 1985 (with D. Vanier).

"The Value of User Image In Quelling Aberrant Consumer Behavior," Journal of The Academy Marketing Science, Winter/Spring 1986 (with D. Vanier and K. Krentler-Brown).

"Course Structure Preference: The Discriminating Marketing Student," Journal of Research and Development in Education, Winter/Spring 1983-1984 (with D. Vanier).

"Lawyers Advertising and the Delivery of Legal Services," Akron Business and Economic Review, Winter 1983 (with D. Vanier and J. McFall).

"Strict Liability as an Alternative of Government Regulation," Journal of Policy Studies, Spring 1983 (with G. Gozda).

"Improving the Distribution of Health Care Services by Understanding Nurse Job Choice Decision," Journal of Health Care Marketing, Spring 1983 (with K. Krentler).

"Consumer Shoplifting: A Causal Model and Approach," Causal Modeling in Marketing, American Marketing Association (with D. Vanier).

"Market Planning in Agricultural Development: An Alaskan Example of How Not to Do It," Proceedings, Academy of Marketing Science, 1983 (with W. Thomas and C. Lewis).

"Product Design Issues and Hospital Staffing," Proceedings, Academy of Marketing Science, 1983 (with K. Krentler).

"Multidimensional Scaling as an Aid to Public Policy Evaluation," Proceedings, American Institute of Decision Sciences, 1982 (with K. Krentler and M. Joyce).

"Product Design Issues and Hospital Staffing," in J. Jones (ed.), Marketing Health Care Services, University of Ottawa, Ottawa, Canada, 1984 (with K. Krentler).

"Some Theories of Regulatory Behavior and Market Research Activity," in Ruben Slesinger (ed.), Industrial Organization, University of Pittsburgh Press, Pittsburgh, Pennsylvania.

Papers Presented at Professional Meetings (Not Published in Proceedings):

"The Regulation of Tele-Marketing: Aural Intrusion or Intrusive Regulation? ", Macro Marketing Conference, San Jose, Ca, Aug. 1988

"Research in New Product Strategy: Implications from Research on Competitive Strategies In New Firms ", American Marketing Association, San Francisco, Ca, Aug. 1988

"Strict Liability and Government Regulation," Southwest Social Sciences Meeting, Dallas, Texas, March 1981.

"The Economics of Crime: Stigmatization as an Explanation for Criminal Market Behavior:, Western Economics Association Meeting, June 1980.

"The Economics of Criminal Deterrence," Southwestern Social Science Meeting, Dallas, Texas, April 1978.

State of California Department of Employee Training grant for $107,000.00 to study employment training needs in the Bay area for high tech and start-up firms (with Drs Giglierano and Raines) Aug. 1987.

Pacific Bell grant for $3,000.00 to study telemarketing regulation, April 1987.

Mellon Grant for the study and evaluation of marketing channels for consumer goods in Alaska, December 1980.

Consultant to ESL, a Division of TRW, Transportation Division, Sunnyvale CA.

Consultant to GPI Inc. Stevens Creek Blvd. Cupertino Ca. Current

Consultant to Furuno U.S.A., , 271 Harbor Way Blvd. South San Francisco, CA, Current.

Consultant to Amdahl Corporation, Corporate Marketing, 1250 Arques Blvd. Sunnyvale, CA, Current.

Consultant to Pacific Bell, Market Research Division, 2600 Camino Ramon, San Ramon, CA, Current.

Consultant with Dr. S. Achtenhagen, Worked on Market study for class action case, .

Marketing research studies done for several marketing research and advertising agencies in San Diego. Names furnished upon request.

Consultant to Continental Restaurant Systems, a division of Ralston Purina Company, San Diego, CA, 1982 through 1985.

Consultant to San Diego Association For Retarded Citizens, 3035 G Street, San Diego, CA 92102. Assisted in the development of marketing programs for non-profit organization management system. Established monthly marketing training program for in-house personnel. 1982 to 1985.

Consultant to Surtipora-Official, S.A., Calle de la Industrial 535, Mexicali, B.C. Mexico. Developed and implemented market research program for major recreational complex to be built in Tecate, Mexico, 1981-1982.

Consultant to Cook County Sheriff's office, 605 Daley Center, Chicago, Illinois 60601. Development and research in the areas of crime prevention and planning. September 1968 to 1986. (From 1970 to 1976 Deputy Sheriff advanced to Assistant Chief, Criminal Division. Responsible for Cook County Criminal Courts; also Internal Affairs Investigator.)

Consultant to Official Shippers Guide, Inc., 1137 South Clinton Street, Chicago, Illinois, in the area of management information systems, production control and tele-marketing. September 1976 to present.

Consultant to Steven Sokol and Associates, Pittsburgh, Pennsylvania, for long-range planning of investment and growth opportunities for professional athletes. Management activities, personal injury and earnings analysis, and anti-trust consulting, April 1979 - August 1979.

Marketing study on Industrial Development Attitudes in the Fairbanks North Star Borough for North Pole Refinery, September 1980 - December 1980

Anti-trust and Economic Opportunity Analysis for North Pole Refinery - Determined and presented information on economic growth opportunities and anti-trust problems, North Pole Refinery, North Pole, Alaska, 1980.

Planning on Rural Alaska Management Training Program for the Community Enterprise Development Corporation and Alaska Commercial Company, 1979-1980 (in association with Dr. G. Gleason and Professor E. Naumann).

"A Value Chain Analysis of a Large Manufactures/Small Dealers Strategies", with J. Giglierano, for submission to The Journal Of Marketing, data collection completed, literature review in final write-up.

"Super computer power and corporate IS managers", with Burstein, J. and Giglierano, J.

ASSOCIATIONS AND MEMBERSHIPS (PROFESSIONAL):

American Bar Association

Academy of Marketing Science

American Economics Association

American Marketing Association

California Bar Association

Market Research Society

Washington Bar Association

References submitted on request.