Undergraduate Marketing Courses
Bus2 90 Business Statistics
In terms of theory and application: collection and presentation of data; measure of central
tendency and dispersion; probability; sampling distributions; statistical inference, regression, and correlation; index numbers; time series analysis and forecasting.
Prerequisite: Math 70 (3 units)
Bus2 96A Business Law for Marketing
This course reviews the field of business law and the legal environment of business with special emphases on the issues faced when engaged in marketing. Topics such as intellectual property, government regulation and product liability receive more emphasis than in the standard Business law course. This course is a substitute for BUS3 80
Bus2 130 Introduction to Marketing
Formulation of marketing strategy; analysis of marketing opportunity; planning of marketing programs with emphasis on product, price, promotion, and distribution; control of the marketing effort; social and ethical responsibilities of marketing.
Prerequisite: Bus 20; Econ 1A and 1B, or instructor consent. (3 units)
Bus2 131A Business-to-Business Strategy
Marketing of goods, services, and ideas to businesses and non-retail institutions. Examines channels, pricing, promotion, procurement, research, and planning. Emphasizes strategy development and management decision making.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 131B Retail Marketing Management
Understanding the types of marketing/management, issues faced, roles, and approaches in the field of retailing. Topics include strategy, store location analysis, merchandising, financial management, store layout and image, and promotion.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 131C Marketing High Technology
This course is for students who have exposure to Marketing and want to apply marketing concepts and methods in a high technology situation.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 131D Marketing New Ventures
Examines and explores the roles of marketing in the new firm. Focuses on learning conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture. Students analyze cases and undertake projects.
Prerequisite: Bus2 130
Bus2 132A Marketing Channels and Institutions
A systems approach to the dynamics of marketing through channels and available institutions, with primary consideration to retailing operations.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 132B Business Logistics
Problems of physical distribution, methods, and systems in relation to the marketing mix (product, prices, promotion and channel policies). Components include transportation, warehousing, inventory control, and place theory.
Prerequisite: Bus 130 with minimum grade of "C-;" Bus 190. (3 units)
Bus2 133A International Marketing
Problems international business people must deal with and the ways they may be resolved and analyzed via case studies. Institutions, principles, and methods; effects of national differences on business practices; exporting and importing; and organization for international marketing.
Prerequisite: Bus 130 with minimum grade of "C-.". (3 units)
Bus2 133B International Marketing: Pacific Rim
Developing expertise in Pac-Rim business strategies which will enable the corporate "point-person" or mid-level marketer/manager to deal effectively and successfully with "local" Asian, business methods.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 133C International Risk Marketing: Islam & Africa
Islamic and African markets pose special risks for U.S. Marketers. Consider the problems posed by bribery, State corruption, terrorism, smuggling, Anti-Americanism and (now) Global Warming. Expect to learn how to deal with them.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 133E International Marketing: Eastern/Western Europe
To market in Europe, learn how Europeans market. Euro-marketing methods are complex, subtle, and unknown to Americans. Your clientele: Sweden to Greece; Russia to Ireland: Niche markets: Gypsies, Turks, Arabs, Americans. The risks: Mafia, Neo-Nazi's, smuggling, refugees, Euro-Islam,
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 134A Customer Behavior
Consumer, business to business, and reseller buyer behavior are all emphasized in a global and cross cultural environment. Means of market segmentation, along with applications of different types of segmentation. Customer motivation, attitude formation, decision-making, and information processing.
Prerequisite: Bus 130, Bus 100W with minimum grade of "C-." (3 units)
Bus2 134B Integrated Marketing Communications
Integrated Marketing Communication includes all major aspects of marketing communication and methods and approaches for integrating these communications.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 134C Online Marketing
Concerns current and future issues in marketing and electronic commerce conducted in online environment, including the Internet and World Wide Web.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 135 Sales Management
Skills in personal selling within a marketing context; presents concepts and guidelines for designing and managing the sales function, including: sales strategies, selling processes, personal recruiting, and training, motivation, organization, and control.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 136 Product Development
Integrative analysis of product development and pricing strategies related to product life cycle management.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 137S Special Topics in Marketing
Special topics in management of marketing or in the marketing environment. The instructor may choose to address one special topic, theme, or related topics. Requires one or more projects, at instructors discretion.
Prerequisite: Bus 130 with minimum grade of "C-." (3 units)
Bus2 138 Marketing Research
Research procedures including design, methods of collecting data, sampling methods, and applications of marketing research in the measurement of potential markets, consumer motivation, advertising, and sales control.
Prerequisite: Bus 90 and Bus 130 with minimum grades of "C-." (3 units)
Bus2 139 Marketing Management
Marketing management is a capstone course based on the development of an extensive market plan. Its purpose is to provide the student with the opportunity to demonstrate the capabilities acquired from the prerequisite courses in creating a comprehensive marketing plan.
Prerequisite: Bus 130, 134A, 134B, 100W (Bus190 is strongly recommended). (3 units)
Bus2 190 Quantitative Business Analysis
Quantitative models and optimization systems used in problem-solving. Studies of decision criteria, statistical decision-making, linear programming, inventory control, Q-Theory, PERT, simulation and other techniques used in management.
Prerequisite: Math 70; Bus 90 or Bus 91 (or equivalent). (3 units)
Bus2 191 Decision Making Under Uncertainty
Decision analysis models and methods for optimizing decision policies: Bayes' Theorem, EVPI/EVSI measures of the value of information, decision trees, influence diagrams, utility functions and certainty equivalence functions; use of computer tools for monetary valuation of simulation-generated probability distributions.
Prerequisite: Bus 90