Personal Profile

Sak Onkvisit is Professor of Marketing in the College of Business.  He has been associated with San Jose State University since 1986 and received early tenure in 1989.  He formerly taught at Pennsylvania State University--Capitol, Illinois State University, and Northeastern Illinois University.  His professional objective is to be fully committed to quality instruction and research productivity in the areas of marketing and international business.

He received his doctoral degree (major in marketing, minor in international business) from the University of Kentucky in 1976. 

Professor Onkvisit has authored several books and has published and presented numerous papers.  His International Marketing:  Analysis and Strategy textbook has been internationally adopted in the United States, the United Kingdom, Australia, Singapore, India, and the other countries.  He has published in such journals as Journal of Advertising Research, Columbia Journal of World Business, Business Horizons, Journal of the Academy of Marketing Science, International Marketing Review, etc.  His scholarly publications have been cited by a large number of authors.

Dr. Onkvisit's teaching and research interests involve the areas of consumer behavior, marketing research, international marketing, and services marketing.  He has taught undergraduate, MBA, and doctoral courses in a number of countries (including Thammasat University and Chulalongkorn University in Thailand, Peter F. Drucker and Masatoshi Ito Graduate School of Management in the United States, and Tomsk State University in Russia).

In terms of professional services, he has served on a number of department, college, and university committees (including the Academic Senate).  He is a member of the editorial review board of Journal of Marketing Education as well as a member of the Service Industries Journal editorial board. He has reviewed projects and manuscripts for the National Science Foundation, Service Industries Journal, Journal of Marketing Education, Journal of Direct Marketing, International Marketing Review, Journal of International Consumer Marketing, Journal of International Business Studies, Association for Global Business, Academy of International Business, and American Marketing Association.

Dr. Onkvisit was a 1993-1994 Fulbright scholar at Thammasat University in Bangkok and a 2006 Fulbright Senior Specialist at Tomsk State University in Siberia.