Course Outline:

Course Materials:
International Marketing by Philip R. Cateora & John L. GrahamMcGraw-Hill Irwin, 12th edition (2005)


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Required Text:
Students are strongly encouraged to read popular business publications such as San Jose Mercury News (Business section), Wall Street Journal, Business Week, Fortune, Forbes, etc., on a regular basis.

Additional readings, if necessary, will be handed out or specified during the course. All textbook and additional readings must be read by the dates listed in the Course Schedule. I may also substitute some of the lectures with videos and in-class activities and I reserve the right to change the schedule as and when appropriate, with prior notice to the students.

Click here to view Course Schedule:

Course Objectives:

The specific objectives of this course are to provide the following:

(i) an understanding of the problems and perspectives of doing business across national boundaries,
(ii) insights into environmental factors affecting or influencing multinational corporate business activities,
(iii) analytical ability to make critical decisions facing all firms engaged in business in foreign markets, and
(iv) knowledge of tools and practices for structuring and controlling marketing activities in foreign markets.

Conduct of the Course:

Students are expected to do the assigned readings prior to class meetings, as well as attend each class session. While the lecture in class is not meant to be a re-iteration of the text material, the overlap may sometimes be unavoidable. Moreover, while the lectures may not cover all aspects of the course materials, the exams certainly will. So, it is in your interest to cover all of the course materials and especially the lecture notes.

Please note that I have posted PowerPoint slides for each chapter from the textbook in my web page. I will be using these slides extensively, though not exclusively, during the lectures. You may want to download the slides pertaining to the day’s assignment and bring a copy of the slides (3 to a page) to class. It will help in your note taking and in your reviewing for the exams.

Group Project: Additionally, student groups (maximum of 4 per group) will be responsible for one term project – a Cultural Analysis of any foreign country of their choice (international students and students of foreign origin are encouraged to choose a country other than their own). Please follow the framework for Cultural Analysis in the Country Notebook section found in the CD-ROM which accompanies the textbook. The paper is limited to 16 pages text (with 12 pitch fonts, double-spaced) and a maximum of four pages of exhibits. Standard one-inch margins must be used. Papers exceeding these limits will be marked down accordingly, as will papers received late. Poor grammar, spelling, and style errors will also be penalized. Attempts to resolve any and all disputes between group members should be made internally before approaching the instructor. However, a peer evaluation sheet will be handed out towards the end of the course to obtain your input on the efforts of your group members on the project before assigning a grade for the same.

Exams: There will be three in-class exams (multiple choice questions and short answers) covering all of the course materials – textbook, lectures, and other materials used in the course. Exams will use Scantron form 882. Please come with the form and #2 pencils on exam days.

Attribution Of Sources: Remember that you must cite all sources that you use for your papers. This includes all data, figures, tables, theories and direct quotations. Plagiarism (presenting someone else’s work as your own without due acknowledgements or in any other form, is absolutely unacceptable) and will result in a ZERO grade for the assignment.

Remember that you must cite all sources that you use for your papers. This includes all data, figures, tables, theories and direct quotations. Plagiarism (presenting someone else's work as your own without due acknowledgements or in any other form) is absolutely unacceptable and will result in a ZERO grade for the assignment.

Assessment:

Assessment will reflect the goals of this course. In addition to the assignments, there will be three in-class exams covering the course materials – textbook, lectures, and other materials used in the course.

Again, it is essential that you attend class on a regular basis -- class participation is expected and will be used as a positive factor in grading.

Course Schedule :

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