Professor Steven Silver
Department of Marketing & Decision Science
Office: BT 752, San Jose State University
One Washington Square
CA 95192-0069
Phone: (408) 924-3525
Email: silver_s@cob.sjsu.edu
Bus 134 Video Cases (Summer 2009)
(Please make sure you have Windows
Media Player and
Real Player to play these following videos)
Mini Cooper (Windows Media Player)
Mc Donald's (Windows Media Player)
Yoplait Group (Windows Media Player)
YUM Group (Windows Media Player)
Zara (Windows Media Player)