(c) Palo Alto Software 1996-2005

http://www.bplans.com/mk/bpp.cfm

(c) Palo Alto Software

1.0 Executive Summary
     [graph] Highlights (Planned)
     1.1 Objectives
     1.2 Mission
     1.3 Keys to Success

2.0 Company Summary
     2.1 Company Ownership
     2.2 Start-up Summary
     [graph] Start-up
     [table] Start-up
     2.3 Company Locations and Facilities

3.0 Products
     3.1 Product Description
     3.2 Competitive Comparison
     3.3 Sales Literature
     3.4 Sourcing
     3.5 Future Products

4.0 Market Analysis Summary
     4.1 Market Segmentation
     4.2 Target Market Segment Strategy
     4.3 Industry Analysis
          4.3.1 Industry Participants
          4.3.2 Competition and Buying Patterns
          4.3.3 Main Competitors

5.0 Strategy and Implementation Summary
     5.1 Marketing Strategy
          5.1.1 Positioning Statement
          5.1.2 Pricing Strategy
          5.1.3 Promotion Strategy
          5.1.4 Marketing Programs
     5.2 Sales Strategy
          5.2.1 Sales Forecast
          [graph] Sales Monthly (Planned)
          [table] Sales Forecast (Planned)

6.0 Management Summary
     6.1 Organizational Structure
     6.2 Management Team
     6.3 Personnel Plan
     [table] Personnel (Planned)

7.0 Financial Plan
     7.1 Important Assumptions
     [table] General Assumptions
     7.2 Key Financial Indicators
     [graph] Benchmarks (Planned)
     7.3 Break-even Analysis
     [graph] Break-even Analysis
     [table] Break-even Analysis
     7.4 Projected Profit and Loss
     [table] Profit and Loss (Planned)
     7.5 Projected Cash Flow
     [graph] Cash (Planned)
     [table] Cash Flow (Planned)
     7.6 Projected Balance Sheet
     [table] Balance Sheet (Planned)
     7.7 Business Ratios
     [table] Ratios (Planned)