Some of the materials are from Chapter 1-6 of Service Management[1]
and Service is Front Stage[2].
| Service Examples:
- Service System Framework (Kwan-Min)
- Customer, Service Provider, Service Experience
- Service Systems Network and Service Supply Network
- Service System Worldview - stakeholders, competitors, partners, community, society
- Complexity and Dynamism of Service Systems - Changes and Sustainability
- Factor Affecting the Evolution of Service Systems
- New Service Development
- Strategic Considerations for Services
- Porter's Competitive Forces and Generic Strategy Model
- Service Quality
- Service Quality as a Surrogate Measure for Value
- Analysis of a Service Quality Gap
- Service Quality Case Study:
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References
[1] Jams A. Fitzsimmons and Mona J. Fitzsimmons, Service Management: Operations, Strategy, Information
Technology, 6th Edition, McGraw-Hill Irwin, 2008, ISBN: 978-0-07-337783-4 (with student CD).
| [2] James Teboul, Service is Front Stage: Positioning Services for Value Advantage, Palgrave MacMillan, 2006, ISBN: 13:978-0-230-00660-7.
(available on Amazon.com)
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