Spring 2011 Events

Past Events:

April 26th, 2011
SVCE Speaker Event

Topic: Entrepreneurship and Family Business in the Silicon Valley
Where: San Jose State Main Campus, Engineering 189
Time: 6-7:30 pm, Tuesday, April 26th, 2011
Speakers: Carmelo Sigona, President, Sigona Markets & SJSU alumnus;
Jimmy Sigona, Manager, Sigona Markets & SJSU student;
Francis Santora, Organization Development Consultant.


April 21st, 2011
Finance Workshop

Topic: Finance Workshop
Where: San Jose State Main Campus, BBC 003
Time: April 21st, 3:00pm-5:00pm
Presenter: Steve Bennet, Lecturer in Finance, College of Business, SJSU & Member, Sand Hill Angels

For hands-on assistance in building a compelling financing model, assessing what investors are looking for in the projections, validating assumptions behind the business model. Students are encouraged to come prepared with their draft model and financial plan, to gain from the workshop. To assist students entering the 2011 Silicon Valley Business Plan Competition


April 14th, 2011
Business Plan Prep: Information Session

Topic: Business Plan Prep: Information Session
Where: San Jose State Main Campus, BBC 032
Time: April 14th, 3:00pm-5:00pm

To address any queries on the Business Plan Competition and provide tips on how to write a "killer" Business Plan.


March 21st, 2011
SVCE Speaker Event

Topic: Entrepreneurial Opportunities in a converging world
Where: San Jose State Main Campus, MLK 225/229
Time: Monday, March 21st, 6:00pm-7:30pm
Speaker: Sue Siegel, General Partner, Mohr Davidow Ventures. Former CEO, Affymetrix

Guest Speaker's Bio:
Sue Siegel

Sue Siegel Susan Siegel is a General Partner at Mohr Davidow Ventures. She joined the firm in 2007. Ms. Siegel arrived after a distinguished career as a corporate leader and with a background in biochemistry and molecular biology. She partners with entrepreneurs and companies that offer solutions to pressing healthcare challenges like age-onset conditions, lifestyle-induced health trends, consumer-driven wellness preservation, and those that improve healthcare economics. She has over 25 years experience commercializing key enabling technologies in biomedical research and healthcare. Ms. Siegel was the President and Director of Affymetrix Inc., which she joined in 1998 to lead the commercialization efforts for the company's state-of-the-art GeneChip technology. From April 1998 to August 1999, she served as its Senior Vice President, Marketing and Sales. After this, Ms. Siegel took the helm as President and shortly after was appointed a Board Member. She led the company through a tremendous growth phase. During Ms. Siegel's presidency, the company scaled to almost $400 million in yearly revenue and was valued as a multi-billion market cap growth company.

Ms. Siegel serves on the Board of Directors of Corventis, Crescendo Bioscience, Navigenics, On-Q-ity, Pacific Biosciences, and RainDance Technologies. She is a Member of the Presidents' Circle of the National Academies and serves as an Advisor to the Institute of Medicine. She serves on the Gladstone Institutes Advisory Council and the Stanford ITI Council, is a YPO member, and is an Emeritus Board Member of The Silicon Valley Tech Museum of Innovation. She is a Henry Crown Fellow of the Aspen Institute since 2003 and was named a Silicon Valley Woman of Influence. Ms. Siegel and her husband co-founded with Stanford Hospital, Checking-In. She holds an M.S. in Biochemistry and Molecular Biology from Boston University Medical School, and a B.S. in Biology from the University of Puerto Rico.



March 10th, 2011
Business Plan Prep: Marketing Workshop

Topic: Business Plan Prep: Marketing Workshop
Where: San Jose State Main Campus, BBC 003
Time: Thursday, March 10th, 3:00pm-5:00pm
Speaker: Bob Goedjen, Marketing Chairperson, Silicon Valley SCORE
Mark Levi, Counselor, Silicon Valley SCORE
Business Plan Prep - Workshop #1: Marketing Workshop
To address: How to conduct effective market research and analysis?
How to identify the customers? How to assess market size and growth potential?
To assist students entering the 2011 Silicon Valley Business Plan Competition.

Guest Speaker's Bio:
Bob Goedjen

Bob Goedjen

Bob's career included over 40 years in the Semiconductor Industry. During that time he worked for a Fortune 500 company as well as two smaller integrated circuit companies. Beginning his career as a field application engineer, then sales engineering and finally product marketing becoming the Director of Marketing and World-wide sales. Bob has also directed various high tech manufacturing operations both domestically and internationally. He has been a volunteer at Silicon Valley SCORE for 7years. Prior to that he was a managing consultant for MANEX. Bob has also been involved with several non-profit corporations as CFO and Treasurer. He graduated from the University of Michigan with a degree in business and was an officer in the Navy.


Mark Levi

  Mark Levi is a counselor at Silicon Valley, SCORE.



February 28th, 2011
SVCE Speaker Event

Topic: Never Trust a Skinny Brewer
Where: San Jose State Main Campus, Engineering 189
Time: Monday, February 28th, 6:00pm-7:30pm
Speaker: Dan Gordon, Co-Founder Gordon Biersch Brewing Company

Guest Speaker's Bio:
Dan Gordon

Dan Gordon Dan Gordon has earned a reputation as one of America's leading brewing engineers. As the director of brewing operations for Gordon Biersch, he supervises the company's state-of-the-art brewing and bottling facility in San Jose, Calif. He is the first American in more than 50 years to graduate from the prestigious five-year brewing engineering program at the world-renowned Technical University of Munich at Weihenstephan, West Germany. Before earning his brewing engineer's degree there in 1987, he interned at Spaten Brewery in Munich and served as a technical translator at Lowenbrau Consulting. Gordon entered the program after earning a resource economics degree from the University of California at Berkeley in 1982 and spending a year as an exchange student at the Georg August University in Gottingen, Germany. He also worked for a year at the Anheuser Busch plant in Fairfield, Calif., to gain the brewing experience he needed to apply to the Technical University of Munich. After completing the world's most advanced brewing program, Gordon returned to California and joined forces with restaurateur Dean Biersch to take advantage of a new state law allowing brewery restaurants. In 1988, the partners opened their first Gordon Biersch brewery restaurant in Palo Alto, Calif.