Fall 2009 Events

Global Enterpreneurship Week Event
Monday, November 16th, 6-7:30 pm

Topic: Selling Your Idea in A Global Market
Where: MLK Library 225/229
Time: Monday, November 16th, 6:00 pm - 7:30 pm
Speaker: Mike Sinyard, Founder and CEO - Specialized Bicycles

Guest Speakers Bio:

Mike Sinyard:

Picture of Mike Sinyard In 1974, a cycling enthusiast named Mike Sinyard began importing hard-to-find European cycling components because he knew that they were the best parts available. He continued to sell these parts out of a trailer in San Jose, California and developed a network of shops that provided him with valuable input as to what was needed to make customers happy, and what would make their riding experience more enjoyable. Through this insight and his own passion for cycling performance, Mike recognized the need for better tires than those that were being developed in Europe. With this mission, he created the first Specialized touring tire to meet these needs. In this spirit of innovation and enthusiasm, Specialized Bicycle Components was born.

For 30 years, Specialized has harnessed this fervor into advancing product development, growing the sports of mountain and road cycling and becoming one of the top manufacturers in the international bicycling industry. Following the introduction of the touring tires, Mike moved on to develop custom components which, in turn, led to the production of entire bikes. Combining the comfort and durability of "cruiser" bikes and the lightweight performance of road bike components, small builders created a new ride known today as the mountain bike. Specialized's 1980 introduction of the StumpJumper, the first production mountain bike, heralded the international boom in off-road biking. Today, these multi-purpose off-road bikes account for over 75% of the cycling market's unit sales. Innovation on the areas of advanced materials, industrial design and marketing continues to keep Specialized ahead of the curve and the competition.

Mike Sinyard is the father of three children, Anthony, Julina and Alyssa who he enjoys taking out on the trails and sharing what the spirit of mountain biking has to offer. Sinyard is a cycling fanatic who rides every chance he gets. He enjoys long road and mountain bike rides in the California hills.


Dr. Marilyn Easter

Picture of Marilyn Easter

Professor - Department of Marketing and Decision Sciences, SJSU College of Business

Dr. Easter is known as a high energy professor and motivational speaker. An award-winning speaker, author, professor, and successful businesswoman, Dr. Easter speaks with pizzazz and brilliance while dazzling audiences around the country. Her topics include: Smashing Communication Barriers in the Workplace; Communicating with POWER; Saying IT Right the First Time; Dissolving Stress within the Workplace; Successful Communications: A Systems Approach; Effects of The Know Factor and Effective Communications Marketing $olutions.

She has over 16 years' experience as a trainer, business consultant, coach, marketing manager, and educator. She is also partner of a dental practice and holds a doctorate in curriculum and instruction with emphasis on organizational leadership and psychology.

***Free and open to the public***

IP Challenges: How a Startup Led Efforts to Improve Drug Safety
Monday, October 26th 6:00-7:30 pm

Topic: IP Challenges: How a Startup Led Efforts to Improve Drug Safety
Where: Engineering Building (ENG) 189
Time: October 26th (Monday) 6:00 - 7:30pm
Speaker: RON BONE - Senior Vice President of Distribution Support, McKesson Corporation

Guest Speaker's Bio:


Picture of Ron Bone

Ron Bone is the Senior VP Distribution Support for McKesson Pharmaceutical. His responsibilities include Regulatory Affairs and leading McKesson's product security initiatives through the use of electronic track and trace using Radio Frequency Identification (RFID). He also is the pharmaceutical business liaison with Corporate Government Affairs. Ron has spent 38 years with McKesson Corp in various operations, sales and financial management positions.

He is a member of the Business Steering Committee of EPCglobal and a member of the Leadership Teams of GS1 Global Healthcare and GS1 US Healthcare. In addition, he is a member of the Industry Relations Council for the Healthcare Distribution Management Association (HDMA).

In 2008, Ron testified before the US House of Representatives, Energy and Commerce Committee as an industry expert on anti-counterfeiting.

In 2007, he was the recipient of HDMA's Nexus Award which is the Industry's highest honor recognizing leadership, exemplary service and professional excellence.

Ron received his BS and MBA degrees from San Jose State University.


Dr. Joel West

Professor - Department of Organization and Management

***Free and open to the public***

Honors Program - SVCE Speaker Event
Wednesday, September 30th

"Fostering and Funding Innovation"

Topic: Fostering and Funding Innovation
Where: Eng. 189 - Engineering Building, SJSU
Time: Wednesday, Sept 30th 6-7:30 pm
Speaker: Bruce Chizen, Former CEO - Adobe Systems

Guest Speaker's Bio:


Picture of Bruce Chizen

Bruce Chizen is currently a senior advisor for private-equity firm Permira and advises Seattle Venture Capital firm Voyager Capital. He also sits on the boards of Oracle Corporation, Synopsys, and NDS, a pay TV technology company. He has served as a strategic advisor to Adobe Systems Incorporated, a provider of design, imaging and publishing software for print, Internet and dynamic media production, since November 2007. Mr. Chizen served as a director of Adobe from From December 2000 to April 2008. From December 2000 to November 2007, Mr. Chizen served as Chief Executive Officer of Adobe and he served as President from April 2000 to January 2005. Mr. Chizen also served as Adobe's acting Chief Financial Officer from November 2006 to February 2007. From August 1998 to April 2000 he was Executive Vice President, Products and Marketing. Mr. Chizen joined Adobe Systems in August 1994 as Vice President and General Manager, Consumer Products Division, and served as Senior Vice President and General Manager, Graphics Products Division from December 1997 to August 1998.

***Free and open to the public**

SVCE Eminent Speaker Event - Mon. September 14th 6-7:30 pm

Topic: Generating New Ideas and Making Them Work !
Where: MLK 225/229
Time: Mon. Sept 14th 6-7:30 pm

Melissa Dyrdhal,
    - SJSU CoB Executive -in- Residence
    - CEO and Co-founder, Bright Light, Inc.

Kevin Fliess, CEO - TravelMuse

Goetz Weber - COO, doubleTwist

Drew McManus - Principal and Founder, Road 3

Moderator: Professor Steve Bennet

Guest Speakers Bio:


Picture of Melissa Dyrdahl

Melissa is CEO and Co-founder of Bring Light Inc. (www.bringlight.com), a website for social change that connects donors and charities for more informed and effective online fundraising, and is an Executive in Residence at San Jose State University's College of Business.

Previously, Melissa was Senior Vice President of Corporate Marketing at Adobe Systems where she was a member of the executive team responsible for growing the company from $800M to almost $3B.

Melissa led Adobe's global marketing organization, eventually becoming responsible for a team of over 500. Under her leadership and vision, the Adobe brand became one of the world's most recognized technology and consumer brands. Melissa was named "Best Marketing Executive" by the American Business Award, is a recipient of the YWCA Tribute to Women in Industry award, and was named one of San Jose's Distinguished Women in Business. In addition to her marketing leadership at Adobe, Melissa was responsible for the company's philanthropy and community affairs.

Prior to Adobe, Melissa held management positions at Apple Computer's software start up Claris (now FileMaker Inc.) and Hewlett-Packard.

Melissa is Chair of the Board of Directors for the Humane Society of Silicon Valley, and VP of Marketing for the San Jose State University Alumni Association. Melissa is also a former trustee of the San Jose Museum of Art.


Picture of Kevin Fliess

Kevin is the CEO and co-founder of TravelMuse, and innovative online travel site. Kevin's work has taken him and his family all over the world: from Tahiti to India and Canada to Mexico; Amsterdam to Turkey and the northern California coast to South Carolina islands. He's also worked and lived in Munich, Germany. Prior to starting TravelMuse, Kevin spent 15 years as a leader in various high tech companies, most recently as VP of product marketing and product management for emerging solutions at SAP. He's also held strategic positions at Synopsys, Icarian and Siemens. A serial innovator, Kevin co-invented the first composite application at SAP and has one patent granted with seven applications on file.


Picture of Goetz Weber

Goetz Weber is doubleTwist's COO and responsible for strategic planning, and day to day business operations. Prior to doubleTwist, Goetz was the co-founder and CEO of inDplay.com - a b2b multiplatform video content marketplace. inDplay was sold to Ascent Media in February 2008. Prior to inDplay, Goetz held senior positions in strategic business development, product development, and innovation management at SAP AG in Germany and at SAP Labs in Palo Alto. He has worked on a number of leading SAP initiatives, including business strategy for the SAP-Microsoft collaboration, and several new composite application products launches spanning the financial services and manufacturing industries. He holds a Ph.D. in Theoretical Physics, an MBA, and has authored physics publications and patents.


Picture of Drew McManus

Drew McManus is the Principal and Founder of Road 3, a consultancy dedicated to helping turn ideas into successful products. Road 3 works with startups, nonprofits, and established companies to help define, plan, design, and build successful products and businesses. Drew is also President and Co-founder of Bring Light, a website for social change that connects donors and charities for more informed and effective online fundraising. Drew conceptualized the design, invented the business model, and directed the development of the site. Drew and his business partner developed the Bring Light business plan and raised an initial round of angel funding. Prior to running his own companies, Drew had a successful corporate career, including roles at Adobe Systems, Claris Corporation, and Apple Computer. As a representative of many men and women who help make a difference in the world, Drew is featured in the book We Are the New Radicals: A Manifesto for Reinventing Yourself and Saving the World by Julia Moulden.



Picture of Steve Bennet

Steve Bennet is founder and managing director of Bodega Partners, a venture catalyst and management consulting firm, which aids early-stage companies in strategic planning and business development. In the past 15 years with Bodega, he has helped over 75 companies meet their strategic and financing goals. He has taken the CFO role in over a dozen of these companies, including Fliqz, TextDigger, Orbital Data, Greystripe, Valchemy, iControl Networks, Pharmacy TV Network, Rentals.com, GolfWeb, Tribeworks, and Biological Components Corporation.

Prior to and concurrent with Bodega, Steve was a Venture Partner at Outlook Ventures and held various financial management positions at Bay Logics, Digital Microwave, and Arthur Anderson. Steve is currently on the faculty at San Jose State University, teaching Entrepreneurial Finance, and a member of the Steering Committee for the Silicon Valley Center for Entrepreneurship. He is also an active angel investor and on the board of the Sand Hill Angels.

Steve earned an undergraduate degree in economics from the Wharton School at the University of Pennsylvania and an MBA from The Anderson School at UCLA. He is also a licensed CPA.

***Free and open to the public***