San Jose State University

Judging Criteria

The event consists of the following different competition categories:

A. Most Innovative Idea

B. Elevator Pitch Contest

C. People’s Choice Award


A. Most Innovative Idea

The following are the judging criteria

Presentation Quality

- How well does the display quickly and clearly communicate the essence of the idea? Does it make you want to read the rest of the poster?
- How professional and polished is the exhibit? Is it understandable on its own without the presenter? Is it grammatically correct with no typos

Communication of the idea

- Have the contestants clearly explained their idea? The explanation should be clearly communicated and memorable.
- Have they clearly explained the value/benefit of their idea and why an investor should be interested?

Knowledge of the Target Market

- Have they clearly identified the customers and market need for this idea/concept
- Have they used specific examples, data, and research to demonstrate the customer/market need?

Competitive Edge/Uniqueness of the Idea

- Does the team know who the competition is, its strengths and weaknesses and how this idea provides an innovative solution that differentiates them from competitors’ offerings?
- Does the idea have a defensible barrier to entry by copycats?

Feasibility

- Have they used specifics to support the feasibility of their idea? Have they identified what is needed to succeed (e.g., skills, money, time)?
- How feasible/realistic is it for this idea to become an actual product/service?


[Please note that these criteria may be subject to minor changes]

B. Elevator Pitch Contest

An opportunity to orally present the idea to judges. Presenters should assume that their elevator pitch is made to investors who could potentially fund their ideas

NOTE: Only one member from a team can enter this contest. Each member will be given a maximum time of two minutes to present his/her idea.

The following are the judging criteria:

Headline: The headline needs to encapsulate the essence of the idea.

Presentation: The idea should be clearly communicated and memorable, and the presentation should be completed within the 2 minutes' time limit

Benefits: The benefits/value of the idea must be clearly explained. The benefits could be financial, time or effort saving, emotional, entertaining, medicinal, knowledge enhancing, etc.

Knowledge of the Target Market: TThe customers and market need for this idea/concept should be clearly identified. If possible, presenters should use specific examples, data, or research, to demonstrate the customer/market need.

Competitiveness: The pitch should explain how the idea provides an innovative solution that is differentiated from competitors' offerings and whether there is a defensible barrier to entry by copycats

Feasibility: The pitch should include evidence to demonstrate that the idea is practical and can realistically become an actual product or service. It should also identify what is needed to succeed (e.g., skills, money, time)

Watch Sample Elevator pitch (Video taken from SVNIF, 2004 Competition)

[Please note that these criteria may be subject to minor change]


C. People’s Choice Award


The audience can also participate in the event by choosing the best idea based on their judgment criteria, taking innovativeness, presentation, feasibility, usage benefits, etc into consideration.

The exhibit that receives the maximum number of votes will be awarded with the People’s Choice Award


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