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Best Exhibit Award
The Best Exhibit award will recognize the best poster board and visual display at the Fair, which clearly and imaginatively communicates the benefits of the proposed idea, its value to customers, its competitive advantage, and its feasibility.
The exhibits will be judged on the basis of the following criteria:
Quality of Benefits: Is the idea providing a clear and useful benefit? Benefits can take on many dimensions – financial, time or effort saved, emotional, entertainment, medical, knowledge etc. A benefit answers the question “what is in it for me?” for the customer. Level of quality is judged by how much perceived value and uniqueness there is.
Quality of Value Proposition: The Value proposition summarizes the unique benefit delivered for a given price. Both unique benefit and price (which can be stated in relative ways) should be clear.
Quality of Competitiveness: How will this idea hold up against competition over time? Competition may come from alternative ways to get to the same benefit, or a more direct assault on the idea itself by copycats. An idea is judged as more robust if it provides a higher-level benefit/cost ratio than alternatives, and if the idea has a defensible barrier to entry by copycats.
Ability to Execute: What are the chances that such an idea can be delivered? Execution includes the ability to produce the product or service at a reasonable cost/unit, and the cost of developing and marketing the product or service.
Quality of Presentation: How well is the exhibit put together and how well was it explained? The exhibit should be understandable on its own without the presenter. The presentation should be clear, concise, relaxed, confident and enthusiastic.
