I maintain office hours for you, and I encourage you to use them. All office hours are scheduled first, by appointment. "Drop-in's" are welcome during any office hour that is not fully booked. Appointments fill very rapidly, so to assure your not having to wait and having time to adequately meet your needs: (1) MAKE AN APPOINTMENT (a calendar will be made available before or after each class for your convenience), (2) BE ON TIME, (3) COME PREPARED, and (4) REMEMBER THAT ALL APPOINTMENTS ARE TIME-CERTAIN.

READ CAREFULLY PAGES (Academic Dishonesty) AND (Add/Drop and Withdrawal) OF THE CURRENT SJSU GENERAL CATALOG FOR UNDERGRADUATE STUDIES AND "THE COLLEGE OF BUSINESS POLICIES ON COURSE ENROLLMENTS AND DROPS FOR UNDERGRADUATE STUDENTS." ALSO, KNOW OPEN UNIVERSITY REGULATIONS IF THEY APPLY TO YOU.

1. To demonstrate an understanding of the nature and importance of marketing from the perspective of (1) its role in the economy, (2) business and non-profit organizations, and (3) consumers.

2. To analyze markets and identify appropriate segmentation criteria to discover promising market niches.

3. To develop an effective marketing strategy, including marketing mix and positioning.

4. To observe social and ethical responsibilities in marketing.

5. To demonstrate an awareness of international markets and the global environment.

To be assigned.

As your professor, I am committed to work hard to present you with a capable, interesting, relevant, and competitive class each day. Join me in the quest to explore and understand marketing as a tool for positioning and promoting products, services, and yourself in business and the world around you.

Completion of 60 units—junior standing at the University, including Business 20 and Economics 1A and 1B. Business 90 is recommended.

 (There is NO "curving" of student performance. "Plus" and "minus" grade points will be calculated for the award of final grades. Therefore, if you wish to earn one of the higher grades, that effort must begin the first week and remain consistent throughout the entire semester.)

Extra credit work or the opportunity to re-do graded work to improve your original grade ("rewriting your way to an ‘A’) will not be offered because such things do not exist in the corporate world you are about to enter.

Class participation is strongly encouraged. The factors involved in class participation are class discussion of the required text readings, responses to questions posed by the professor or other students, evidence of preparation, and attendance. (ATTENDANCE IS NOT SPECIFICALLY GRADED, BUT PRESENCE IS REQUIRED FOR PARTICIPATION. DO NOT INSULT YOURSELF OR DISRUPT THE CLASS BY BEING LATE.)

Eligibility for an "A" grade depends on the quality of the above requirements FROM THE FIRST DAY OF CLASS TO THE LAST.

Late or premature examinations will receive a 15% penalty. The only exception to this policy is hospitalization. (The student must provide a copy of the original HOSPITAL admission and discharge documents covering the date/s in question—NO physicians' notes will be accepted.)

To pass this class ("C"), you should expect to spend a minimum of two hours of quality study time outside the classroom for each scheduled contact hour.

If you have had weak preparation (i.e., elementary school, high school, junior college, or have not completed all of the prerequisite course work) that results in underdeveloped literacy skills, be advised: you must accept the personal responsibility for improving these required skills. This course will not be "dumbed down" to accommodate students who are unprepared for upper division coursework.

Final grades will not be prematurely announced. Final course grade results will be received directly from Admissions and Records. Use "touch-tone" to access your grades, beginning two weeks after the semester ends.

You will need to bring Scantron Forms #882-e to every class session in order to participate in unannounced quizzes and scheduled examinations. (Quizzes cannot be made up)

If you are absent, or late, expect to miss questions on an upcoming quiz or examination. We move very rapidly in lecture and discussion. Exchange names and phone numbers with at least three other students in the class. Contact them for any changes in the course syllabus or instructions given on the day you were absent.

If you decide to drop this course, keep copies of all documents you receive from Admissions and Records and the College of Business as well as your petition to drop form. Students will receive a "U" or an "F" final grade for an unauthorized drop, depending upon their grade to date.

Academic Integrity: Be familiar with Academic Senate Policy SO4-12.

College of Business Policies: Be familiar with CoB Policy.

Housekeeping

Introduction

Marketing's Role in Society

Market Concept

Ethics

Decision Matrix

Area of Freedom Decision Making Model

Macro and Micro Market Economics and Gross National Product

Marketing Mix and Segmentation

Examination Preview

FIRST MIDTERM EXAMINATION

Finding Target Market Opportunities and Sampling

Psychographic Dimensions of Consumers

Market Research and Validity

Elements of Product Planning and New Product Development

Pre- and Post-Product Life-Cycle Management

Examination Preview

SECOND MIDTERM EXAMINATION

Pricing Objectives and Policies

Promotional Strategy

Market Communications

Examination Preview

THIRD MIDTERM EXAMINATION

Development of Channels

Physical Distribution

Forecasting Markets and Setting Demand Curves

Global Markets

Examination Preview

FINAL EXAMINATION

During the first week of the semester, an addendum to the syllabus will be provided with specifice unique to your section including required textbook, specific office hours, calendar dates, and reach numbers as well as possible errata unique to the class, CoB, or SJSU.