I maintain office hours for you, and I encourage you to use them. All office hours are scheduled first, by appointment. "Drop-in's" are welcome during any office hour that is not fully booked. Appointments fill very rapidly, so to assure your not having to wait and having time to adequately meet your needs: (1) MAKE AN APPOINTMENT (a calendar will be made available before or after each class for your convenience), (2) BE ON TIME, (3) COME PREPARED, and (4) REMEMBER THAT ALL APPOINTMENTS ARE TIME-CERTAIN.

READ CAREFULLY PAGES (Academic Dishonesty) AND (Add/Drop and Withdrawal) OF THE CURRENT SJSU GENERAL CATALOG FOR UNDERGRADUATE STUDIES AND "THE COLLEGE OF BUSINESS POLICIES ON COURSE ENROLLMENTS AND DROPS FOR UNDERGRADUATE STUDENTS." ALSO, KNOW OPEN UNIVERSITY REGULATIONS IF THEY APPLY TO YOU.

1. To integrate pricing, promotion, distribution, and product concepts

2. To utilize knowledge about the consumer tactically

3. To develop strategic advantage

4. To capture and evaluate competitive intelligence

5. To apply relevant quantitative techniques to decision environments

6. To operationalize solutions for application

To be assigned.

Completion of 60 units--junior standing at the University, including Business 20 and Economics 1A, 1B, Business 90, Business 130. and Business 139A (Business 190 is strongly recommended).

(There is NO "curving" of student performance. "Plus" and "minus" grade points will be calculated for the award of final grades.)

Extra credit work or the opportunity to re-do graded work to improve your original grade ("rewriting your way to an ‘A’) will not be offered because such things do not exist in the corporate world you are about to enter.

Class participation is strongly encouraged. The factors involved in class participation are class discussion of the required text readings, responses to questions posed by the professor or other students, evidence of preparation, and attendance. (ATTENDANCE IS NOT SPECIFICALLY GRADED, BUT PRESENCE IS REQUIRED FOR PARTICIPATION. DO NOT INSULT YOURSELF OR DISRUPT THE CLASS BY BEING LATE.)

Eligibility for an "A" grade depends on the quality of the above requirements FROM THE FIRST DAY OF CLASS TO THE LAST.

Late or premature examinations will receive a 15% penalty. The only exception to this policy is hospitalization. (The student must provide a copy of the original HOSPITAL admission and discharge documents covering the date/s in question—NO physicians' notes will be accepted.)

To pass this class ("C"), you should expect to spend a minimum of two hours of quality study time outside the classroom for each scheduled contact hour.

If you have had weak preparation (i.e., elementary school, high school, junior college, or have not completed all of the prerequisite course work) that results in underdeveloped literacy skills, be advised: you must accept the personal responsibility for improving these required skills. This course will not be "dumbed down" to accommodate students who are unprepared for upper division coursework.

Final grades will not be prematurely announced. Final course grade results will be received directly from Admissions and Records. Use "touch-tone" to access your grades, beginning two weeks after the semester ends.

You will need to bring Scantron Forms #882-e to every class session in order to participate in unannounced quizzes and scheduled examinations. (Quizzes cannot be made up)

If you are absent, or late, expect to miss questions on an upcoming quiz or examination. We move very rapidly in lecture and discussion. Exchange names and phone numbers with at least three other students in the class. Contact them for any changes in the course syllabus or instructions given on the day you were absent.

If you decide to drop this course, keep copies of all documents you receive from Admissions and Records and the College of Business as well as your petition to drop form. Students will receive a "U" or an "F" final grade for an unauthorized drop, depending upon their grade to date.

THE GRADE MATRIX IS PART OF YOUR FINAL EXAMINATION. ANY STUDENT WHO DOES NOT COMPLETE THE NUMERICAL AND PROSE SECTIONS OF THIS ASSIGNMENT WILL RECEIVE A GRADE OF INCOMPLETE FOR THE COURSE