ROBERT P. VITALE 

Lecturer
Department of Marketing/Decision Sciences 
Office: BT 760

Fall Office Hours:  (Effective August 25, 2008)
M 1700-1750
T-Th 1030-1130; 1500-1600

Phone:(408) 924-3532 
Email: vitale_r@cob.sjsu.edu




 
 

Current and recently taught courses are linked to sample syllabi. Scroll down and click on the course to see a syllabus.
Updated  November 11, 2008

Undergraduate Courses       
  (Both HTML and PDF versions are linked. PDF versions are better formated for printing.)                                                     

  
Bus 131A Business to Business Marketing - Fall 2008 - html version             pdf version

                                                                                                                              Bus 131A Case Study "Crib Sheet"


Bus 134B Integrated Marketing Communications, Sections 1 & 2 - Fall 2008 - html version              pdf version  

                                                                                                                               Study Guide: Building an IMC Plan
                                                                                                                               Focused Reading Assignments
                                                                                                                               NEW! IMC Presentation Schedule
                                                                                                                                 



                            

The College of Business Honors Program - General Information                    

Bus 137H Honors Practicum in Marketing - Fall 2008 syllabus  - html version             pdf version

                                                                          Fall 2008 Calendar Updates
Useful Web Links
Department of Marketing & Decision Sciences                                                                 http://www.cob.sjsu.edu/mkt/
College of Business Home page                                                                                            http://www.cob.sjsu.edu/
Academic Calendar                                           http://www.sjsu.edu/academic_programs/calendars/academic_calendar/


Case Study Guide: a general guide to assist students in their approach to case analysis.



What are the differences between High School and College?  Check out this page from Taft College Counseling Center


Previously Taught Courses: Here is a list of some other courses I teach, but not this semester. Students interested in these courses should check with the Marketing Department or with the CoB graduate office for current offerings taught by other instructors.
 

Bus 230 Marketing Management (Graduate)             

Bus 233 Business to Business Marketing (Graduate) 

Bus 236 Current Topics In Marketing (Graduate)

Bus 130 Introduction to Marketing

Bus 132A Marketing Channels

Bus 134A Buyer Behavior

Bus 135 Sales Management

MTM 203 Transportation Markets and Business Development (Graduate)
 
 
 

 

View the publisher's snapshot of
Business To Business Marketing:
Analysis and Practice in a Dynamic Environment

by Vitale and Giglierano, at the publisher's preview site