ROBERT P. VITALE
Lecturer
Department of Marketing/Decision
Sciences
Office:
BT 760
Spring 2012 Office Hours:
M: 1700-1750
T & Th: 1030-1130, 1500-1600
Phone:(408)
924-3532
Email:
robert.vitale@sjsu.edu
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Updated
February 7, 2012
Select
your
area of interest:
Current
courses are linked to syllabi. Scroll down and click on the
course
to see a syllabus.
Updated
February 7, 2012
Save Paper!
Each
syllabus is posted in two file formats: pdf and html. The content of
both formats is essentially identical. You are welcome to use
either.
The
pdf version is a compact format that will minimize paper and, when
printed “2-up, back-to-back” will fold into a convenient size to slip
into a book or folder.
The
html version is a spread-out format for scanner use, intended to meet
the new SJSU accessibility standards. Fonts are larger, and layout is
less compact, adding several
pages to the printed version. If you need an electronic copy of
the syllabus that can be manipulated for font size and format, this is
the one to download.
Please
note that, after the start of the semester,
any updates or new links will be posted to the html access compliant
version
of the syllabi. The date of the most recent revision will be noted.
Bus
131A
Business
to
Business Marketing - Spring 2012 - Syllabus (pdf)
Bus 131A Access Compliant
Version: (html)
Bus
134B
Integrated
Marketing Communications - Spring 2012 - Syllabus (pdf)
Bus
134B Access Compliant Version: (html)
Sbona
Honors Program
The
College of Business Honors Program - General Information
Bus
137H Honors Practicum in Marketing - Spring 2012 - pdf
version
(Project management resources
added in student resources section.)

Graduate
Courses
Bus 233 Business to
Business Marketing -
April 27 - June 15, 2011
Student
Resources
Case Study
Guide:
A
general guide to assist
students in their approach to case analysis.
Case Analysis "Crib Sheet"
(Developed by students to assist with Business to Business Cases)
Presentation
On Presentations:
A general guide to creating
presentations. Selecting
and Developing IMC Projects -
Added
January 26, 2012
A general guide to getting started with an Integrated
Marketing Communications Project.
Fundamentals of an IMC Plan - Added January 31, 2012
A guide to assist in the
development of an IMC plan. (Specific to Chapter 4 of Clow & Baack, 5th Ed.)
IMC Graphic Outline - Added
April 16, 2011
A visual interpretation of the IMC outline.
New
Honors Resources:
Project Management Checklist
Team Ground Rules Template
Project Management Presentation
- February 6, 2012
What
are the differences between High School and College? Check out this page from Taft College
Counseling Center
Useful
Web Links
Department
of Marketing & Decision Sciences http://www.cob.sjsu.edu/mkt/
College of
Business Home page http://www.cob.sjsu.edu/
Academic
Calendar http://www.sjsu.edu/academic_programs/calendars/academic_calendar/
New Edition
now available!
ISBN 0136058280
Business
To Business Marketing:
Analysis
and Practice
by Vitale,
Giglierano, & Pfoertsch
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Previously Taught
Courses: Here
is a list of some other courses I teach, but not this semester.
Students
interested in these courses should check with the Marketing Department
or
with the CoB graduate office for current offerings taught by other
instructors.
Bus 230 Marketing
Management (Graduate)
Bus 233 Business
to Business Marketing (Graduate)
Bus 236 Current
Topics In Marketing (Graduate)
Bus 130
Introduction to Marketing
Bus 132A Marketing
Channels
Bus 134A
Buyer
Behavior
Bus 135
Sales Management
MTM 203
Transportation Markets and Business Development (Graduate)