ROBERT P. VITALE 

Lecturer
Department of Marketing/Decision Sciences 
Office: BT 760

Spring 2012 Office Hours:
M: 1700-1750
T & Th: 1030-1130, 1500-1600

Phone:(408) 924-3532 
Email: robert.vitale@sjsu.edu 




Updated February 7, 2012
Select your area of interest:

Undergraduate Courses
Sbona Honors Program
Graduate Courses
Student Resources






Undergraduate Courses    

  Current courses are linked to syllabi. Scroll down and click on the course to see a syllabus.
Updated  February 7, 2012
Save Paper!
Each syllabus is posted in two file formats: pdf and html. The content of both formats is essentially identical.  You are welcome to use either.

The pdf version is a compact format that will minimize paper and, when printed “2-up, back-to-back” will fold into a convenient size to slip into a book or folder.

The html version is a spread-out format for scanner use, intended to meet the new SJSU accessibility standards. Fonts are larger, and layout is less compact, adding several pages to the printed version.  If you need an electronic copy of the syllabus that can be manipulated for font size and format, this is the one to download.



Please note that, after the start of the semester, any updates or new links will be posted to the html access compliant version of the syllabi. The date of the most recent revision will be noted.


Bus 131A Business to Business Marketing - Spring 2012 - Syllabus (pdf)
            Bus 131A Access Compliant Version: (html) 
                                            
                                                                                                                     
Bus 134B Integrated Marketing Communications - Spring 2012 - Syllabus (pdf)
                    Bus 134B Access Compliant Version: (html) 
                  






















Sbona Honors Program


                            

The College of Business Honors Program - General Information                    


Bus 137H Honors Practicum in Marketing - Spring 2012 - pdf version  

(Project management resources added in student resources section.)


 

SHP Mark






Graduate Courses

Bus 233 Business to Business Marketing - April 27 - June 15, 2011

                                                            

                           

      










 

Student Resources

Case Study Guide:
A general guide to assist students in their approach to case analysis.

Case Analysis "Crib Sheet" (Developed by students to assist with Business to Business Cases)

Presentation On Presentations:
A general guide to creating  presentations.

 Selecting and Developing IMC Projects - Added January 26, 2012
A general guide to getting started with an Integrated Marketing Communications Project.

Fundamentals of an IMC Plan - Added January 31, 2012
A guide to assist in the development of an IMC plan. (Specific to Chapter 4 of Clow & Baack, 5th Ed.)

IMC Graphic Outline - Added April 16, 2011
A visual interpretation of the IMC outline.
 

New Honors Resources:

Project Management Checklist

Team Ground Rules Template

Project Management Presentation - February 6, 2012


What are the differences between High School and College?  Check out this page from Taft College Counseling Center
                                                                                      

Useful Web Links
Department of Marketing & Decision Sciences                                                                 http://www.cob.sjsu.edu/mkt/
College of Business Home page                                                                                            http://www.cob.sjsu.edu/
Academic Calendar                                           http://www.sjsu.edu/academic_programs/calendars/academic_calendar/

New Edition now available!
ISBN 0136058280
Business To Business Marketing:
Analysis and Practice

by Vitale, Giglierano, & Pfoertsch
 

 


Previously Taught Courses: Here is a list of some other courses I teach, but not this semester. Students interested in these courses should check with the Marketing Department or with the CoB graduate office for current offerings taught by other instructors.
 

Bus 230 Marketing Management (Graduate)             

Bus 233 Business to Business Marketing (Graduate) 

Bus 236 Current Topics In Marketing (Graduate)

Bus 130 Introduction to Marketing

Bus 132A Marketing Channels

Bus 134A Buyer Behavior

Bus 135 Sales Management


MTM 203 Transportation Markets and Business Development (Graduate)