ROBERT P. VITALE 

Lecturer
Department of Marketing/Decision Sciences 
Office: BT 760

Fall 2009 Office Hours:
M: 1700-1750
T & Th: 1030-1140, 1500-1600

Phone:(408) 924-3532 
Email: vitale_r@cob.sjsu.edu




 
  Current and recently taught courses are linked to sample syllabi. Scroll down and click on the course to see a syllabus.
Updated  November 09, 2009
Save Paper!
Each syllabus is posted in two file formats: pdf and html. The content of both formats is essentially identical.  You are welcome to use either.

The pdf version is a compact format that will minimize paper and, when printed “2-up, back-to-back” will fold into a convenient size to slip into a book or folder.

The html version is a spread-out format for scanner use, intended to meet the new SJSU accessibility standards. Fonts are larger, and layout is less compact, adding several pages to the printed version.  If you need an electronic copy of the syllabus that can be manipulated for font size and format, this is the one to download.

Undergraduate Courses            

ONLY HTML SYLLABI FORMATS HAVE BEEN UPDATED BEY0ND SEPTEMBER  28, 2009

Bus 131A Business to Business Marketing - Fall 2009 - pdf version
                                                    html "compliant" version  (Updated  Nov 09, 2009)
                                                                                      
                                                                                                                     
Bus 134B Integrated Marketing Communications, Fall 2009 - pdf version
                                                   html "compliant " version   (Updated  Oct 8, 2009)                                              



                            

The College of Business Honors Program - General Information                    


Bus 137H Honors Practicum in Marketing - Fall 2009 - pdf version          
                                                                 html "compliant" version

                                                                Fall 2009 Honors Calendar
                                                                            updated 20 Oct 2009
Useful Web Links
Department of Marketing & Decision Sciences                                                                 http://www.cob.sjsu.edu/mkt/
College of Business Home page                                                                                            http://www.cob.sjsu.edu/
Academic Calendar                                           http://www.sjsu.edu/academic_programs/calendars/academic_calendar/


Case Study Guide:
A general guide to assist students in their approach to case analysis.

Presentation On Presentations:
A general guide to creating  presentations.

Build an IMC Plan Guide:
A general guide to assist students in their development of Integrated Marketing Communications Plans.

What are the differences between High School and College?  Check out this page from Taft College Counseling Center


Previously Taught Courses: Here is a list of some other courses I teach, but not this semester. Students interested in these courses should check with the Marketing Department or with the CoB graduate office for current offerings taught by other instructors.
 

Bus 230 Marketing Management (Graduate)             

Bus 233 Business to Business Marketing (Graduate) 

Bus 236 Current Topics In Marketing (Graduate)

Bus 130 Introduction to Marketing

Bus 132A Marketing Channels

Bus 134A Buyer Behavior

Bus 135 Sales Management

MTM 203 Transportation Markets and Business Development (Graduate)
 
 
 

 

Second Edition Coming January 2010 from Prentice Hall!
ISBN 0136058280
Business To Business Marketing:
Analysis and Practice in a Dynamic Environment

by Vitale, Giglierano, & Pfoertsch
(Cover not current)