ROBERT P. VITALE 

Lecturer
Department of Marketing/Decision Sciences 
Office: BT 760

(I will be out of the country and unavailable until June 10, 2008)

Phone:(408) 924-3532 
Email: vitale_r@cob.sjsu.edu




 
 

Current and recently taught courses are linked to sample syllabi. Scroll down and click on the course to see a syllabus.
Updated  May 22, 2008

Undergraduate Courses

  
Bus 131A Business to Business Marketing - Spring 2008    April 03, 2008    

Bus 134B Integrated Marketing Communications, Sections 2 & 3 - Spring 2008     April 08, 2008               




                            

The College of Business Honors Program - General Information                    

Bus 137H Honors Practicum in Marketing - Spring 2008 syllabus
                               Bus 137H Spring 2008 Schedule Update   (January 31, 2008)


Now Available!
Bus 180F-01 Spring 2008 Syllabus - Required Course for European Trip   (April 11, 2008)  
          
 

Useful Web Links
Department of Marketing & Decision Sciences                                                                 http://www.cob.sjsu.edu/mkt/
College of Business Home page                                                                                            http://www.cob.sjsu.edu/
Academic Calendar                                           http://www.sjsu.edu/academic_programs/calendars/academic_calendar/


Case Study Guide: a general guide to assist students in their approach to case analysis.



What are the differences between High School and College?  Check out this page from Taft College Counseling Center






                                                              
Previously Taught Courses: Here is a list of some other courses I teach, but not this semester. Students interested in these courses should check with the Marketing Department or with the CoB graduate office for current offerings taught by other instructors.
 

Bus 230 Marketing Management (Graduate)              

Bus 233 Business to Business Marketing (Graduate) 

Bus 236 Current Topics In Marketing (Graduate)

Bus 130 Introduction to Marketing

Bus 132A Marketing Channels

Bus 134A Buyer Behavior

Bus 135 Sales Management

MTM 203 Transportation Markets and Business Development (Graduate)
 
 
 

 

View the publisher's snapshot of
Business To Business Marketing:
Analysis and Practice in a Dynamic Environment

by Vitale and Giglierano, at the publisher's preview site