ROBERT P. VITALE
Fall 2013 Office Hours:
T & Th: 1030-1130, 1500-1600
Other times by appointment.
Please note that, after the start of the semester, any updates or new links will be posted to the html access compliant version of the syllabi. The date of the most recent revision will be noted.
Bus 134B Integrated Marketing Communications - Fall 2013 - Syllabus (pdf)
Bus 134B Fall 2013 Access Compliant Version (Revised): (html)
Sbona Honors Program
The College of Business Honors Program - General Information
Bus 137H Honors Practicum in Marketing - Fall 2013 - pdf version
Business To Business Marketing Resources:
A general guide to assist students in their approach to case analysis.
Case Analysis "Crib Sheet" (Developed by students to assist with Business to Business Cases)
Graphic Aids for Studying Business to Business Marketing (Coming Soon!)
Presentation On Presentations:
A general guide to creating presentations.
and Developing IMC Projects
A general guide to getting started with an Integrated Marketing Communications Project.
Fundamentals of an IMC Plan A guide to assist in the development of an IMC plan. (Specific to Chapter 4 of Clow & Baack, 5th Ed.)
Group Data Sheet for Bus 134B
Project Nomination Form for Bus 134B
IMC Graphic Outline
A visual interpretation of the IMC outline.
"Write It Down"
An infographic about taking notes in class.
New Honors Program Resources:
Project Management Checklist
Team Ground Rules Template
Project Management Presentation - February 6, 2012
Check out this page from Taft College
New Edition now available!
Business To Business Marketing:
Analysis and Practice
Giglierano, & Pfoertsch
is a list of some other courses I teach, but not this semester.
interested in these courses should check with the Marketing Department
with the CoB graduate office for current offerings taught by other
Bus 230 Marketing
Bus 233 Business to Business Marketing (Graduate)
Bus 236 Current Topics In Marketing (Graduate)
Bus 130 Introduction to Marketing
Bus 132A Marketing Channels
Bus 134A Buyer BehaviorBus 135 Sales Management
Transportation Markets and Business Development (Graduate)