ROBERT P. VITALE
Fall 2013 Office Hours:
T & Th: 1030-1130, 1500-1600
Other times by appointment.
All material: Copyright R. P. Vitale unless otherwise noted.
Please note that, after the start of the semester, any updates or new links will be posted to the html access compliant version of the syllabi. The date of the most recent revision will be noted.
Bus 134B Integrated Marketing Communications - Spring 2014 - Syllabus (pdf)
Bus 134B Spring 2014 Access Compliant Version: (html)
Sbona Honors Program
The College of Business Honors Program - General Information
Bus 137H Honors Practicum in Marketing - Spring 2014 - pdf version
Updated February 3, 2014
A general guide to assist students in their approach to case analysis.
Case Analysis "Crib Sheet" (Developed by students to assist with Business to Business Cases)
Graphic Aids for Studying Business to Business Marketing (available soon)
(BUS134B) IMC Resources:
A general guide to creating presentations.
and Developing IMC Projects
A general guide to getting started with an Integrated Marketing Communications Project.
Fundamentals of an IMC Plan A guide to assist in the development of an IMC plan. (Specific to Chapter 4 of Clow & Baack, 5th Ed.)
Group Data Sheet for Bus 134B
Project Nomination Form for Bus 134B
IMC Graphic Outline
A visual interpretation of the IMC outline.
"Write It Down"
An infographic about taking notes in class.
Honors Program Resources:
Project Management Checklist
Team Ground Rules TemplateProject Management Presentation - February 3, 2014
Check out this page from Taft College
Pearson/Prentice Hall Edition
Business To Business Marketing:
Analysis and Practice
Giglierano, & Pfoertsch
Here is a list of some other courses I teach, but not this semester. Students interested in these courses should check with the Marketing Department or with the CoB graduate office for current offerings taught by other instructors.
Bus 230 Marketing
Bus 233 Business to Business Marketing (Graduate)
Bus 236 Current Topics In Marketing (Graduate)
Bus 130 Introduction to Marketing
Bus 132A Marketing Channels
Bus 134A Buyer BehaviorBus 135 Sales Management
Transportation Markets and Business Development (Graduate)