PERESONAL PROFILE

Dirk J. Wassenaar, Ph.D.

Professor of Business

114 Via Collado

Los Gatos, California 95032

Dirk Wassenaar grew up in The Netherlands, where he received a BS in Engineering. He has worked in the Bay Area at Varian Associates in both engineering and marketing capacities. While working, he earned his MBA and Ph.D. degrees from the University of Santa Clara. Dirk teaches courses in Marketing at both the Undergraduate and Graduate levels. He received the Outstanding Graduate Instructor Award in both 1990 and 1987. He loves teaching and is very active in curriculum development. Research and Consulting interest and experience include Direct Mail Marketing, Franchising and Tourism Research.

            RESUME 

EDUCATION

ACADEMIC EMPLOYMENT

OTHER POSITIONS AT SAN JOSE STATE UNIVERSITY

Director of the Institute for Business and Economic Research, San Jose State University

(1972-1974).

• Conducted and supervised various research projects, particularly in the fields of real estate and travel/tourism.
• Responsible for the publication and marketing of research projects completed by College of Business faculty.

Acting Chair, Marketing Department, Fall, 2002

NON-ACADEMIC EMPLOYMENT

PROFESSIONAL/CONSULTING EXPERIENCE

Designed and conducted for many years a wide range of management training seminars throughout the Bay Area, including seminars in:

- Marketing Management

- Communication and Motivation

- Management Skills for New Managers

- Time Management

- Negotiation Skills

Clients included: Center for Organization and Management Development, San Jose State University, Burger King Corporation, San Jose Mercury News, Mervyn's and others.

Provided consulting assistance for small businesses through San Jose State University in cooperation with the Small Business Administration.

Conducted various consulting projects for local companies, the State of California and local governmental organizations.

Serve on the Board of Directors of AbleProject, a 501 Non-Profit organization.

In addition to serving on the AbleProject Board, I also support this organization on a continuing basis as a Marketing Consultant. This started during the fall of 2003 with the completion of a Marketing plan and has continued in various marketing areas such as New Product Development, Test Marketing, Strategy development, Promotion, Pricing, and others marketing/business issues.

I was a team member on the following California State projects:

(1) Training Program Development Project, Department of Automotive Affairs

(Project Director, Prof. Burton Dean).

(2) Taguchi Software Development Project, State Department of Commerce.

(Project Director, Prof. Burton Dean).

I served on the Board of Directors and as an active consultant with Deliverex Service Centers, a local franchisor of medical record storage systems with franchisees in many large cities throughout the U.S.

I also served as marketing director of Alamo Publishing Company; a firm specializing in the distribution of computer based educational materials.

I have been an expert witness in various court cases for the law firms of Gaston, Snow & Ely Barlett, Coudert Brothers, Alexander & Bohn and others.

RESEARCH AND PUBLICATIONS

Developed and published a wide variety of overhead transparency based teaching modules which have been distributed throughout the U.S. Titles include:

- Management: Principles and Concepts

- Behavioral Aspects Of Management

- Principles Of Financial Management

- Decision Making: A Quantitative Approach

- Principles And Applications Of PERT/CPM

- Short Course In Break-Even & Cost-Volume-Profit Analysis

- Fundamentals Of Quality Control

- Inventory Control

- Linear Programming

- Simulation

• Bayesian Statistics, and others.

Conducted a one-year visitor study for The San Francisco Office of Tourism/Visitor Services in cooperation with Prof. Herbert Oestreich. We received the “Silver Cable Car Award” for this project.

Developed a visitor study model for the State of California , Office of Visitor Services titled:

A Local Visitor Impact Model.

Conducted a yearlong visitor study for the cities of Santa Clara and Sunnyvale . The final report, titled Santa Clara and Sunnyvale Visitor Industry Study , was published in June 1987.

I also conducted a visitor study for the San Jose Convention/Visitors Bureau. The report, titled The San Jose Visitor Industry: 1985-1987 was published by the San Jose Convention/Visitors Bureau in May 1988.

Completed, with Professor Herbert Oestreich, a one-year economic impact study for the Santa Clara Convention Center .

OTHER UNIVERSITY SERVICE CONTRIBUTIONS

Served on a wide range of Department, College and University Committees, including

•  Search committees for Chair, Associate Dean of Graduate Programs and others.

•  Retention, Tenure and Promotion Committees at the Departmental, College and University levels.

•  Curriculum and assessment committees, including

•  Undergraduate College Curriculum Revision Committee

•  Graduate (MBA) Curriculum Revision Committee

•  Marketing Department Curriculum Committee

•  College Assessment Committee

•  Marketing Department Assessment Committee.

•  I currently serve on the University, College and Department Assessment Committees.

•  Served as one of the Officers of the Lambda Chapter of California, Beta Gamma Sigma, for over 20 years.

JOURNAL PUBLICATIONS

1. Wassenaar, Dirk J., Should You Invest In China ? Should Anyone? Northern California Executive Review. Fall 1992.

2. Wassenaar, Dirk J., and Edwin R. Stafford (1991), "The Lodging Index: An Economic Indicator for the Hotel/Motel Industry," Journal of Travel Research , summer 1991.

3. Wassenaar, Dirk J., and Edwin R. Stafford , "Santa Clara Lodging Industry: A Catch 22?" Northern California Executive Review, spring 1990.

4. Stafford , Edwin R., Lewis C. Winters, and Dirk J. Wassenaar, "Database Marketing; Competitive Edge of the 1990s," Northern California Executive Review, spring 1989.

HONORS AND RECOGNITIONS

1971 Silver Cable Car Award, City of San Francisco Convention and Visitors Bureau, for a 2-volume research study on the convention and visitor trade of the City and County of San Francisco (in cooperation with Dr. Herbert Oestreich).

1986: recipient of Meritorious Performance and Professional Promise Award, San Jose State University .

1987 & 1990: Outstanding Graduate Instructor Award. Elected by the graduate students in the School of Business , San Jose State University .

1998: recipient of the College of Business Dean's Faculty Excellence Award.

1999: Outstanding Undergraduate Instructor Award. Elected by the undergraduate students in the School of Business , San Jose State University .

Updated on July 22, 2005

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