San Jose State University

Bus 130 - Introduction to Marketing


First & Second Exam Material

Third & Fourth Exam Material

Fifth Exam Material

Lecture Notes for First Exam
Word DOC / Acrobat PDF

Study Guide for the First Exam
Word DOC / Acrobat PDF

Two Excellent student answers to 130 first exam questions
Word DOC / Acrobat PDF


2nd Exam Material


Positioning Notes for Exam2
Word DOC / Acrobat PDF

Repositioning Notes for Exam2
Word DOC / Acrobat PDF

Study Guide for Exam2
Word DOC / Acrobat PDF

130 3rd Exam Study Guide.
Word DOC / Acrobat PDF

New Product Evaluation Notes
Word DOC / Acrobat PDF

New Product Research Notes.
Word DOC / Acrobat PDF


4th Exam Material


Pricing Notes.
Word DOC / Acrobat PDF

130 Study Guide for 4th Exam
Word DOC / Acrobat PDF

Channel Notes.
Word DOC / Acrobat PDF

Study Guide for 130 5th Exam.
Word DOC / Acrobat PDF



Bus 138 - Marketing Research


First & Second Exam Material

Third & Fourth Exam Material

Fifth & Sixth Exam Material

138 Notes for 1st Exam
Word DOC / Acrobat PDF

Study Guide for 1st 138 Exam
Word DOC / Acrobat PDF


2nd Exam Material


Notes on Measuring Attribute Importance for Exam 2
Word DOC / Acrobat PDF

138 Study Guide for Exam2
Word DOC / Acrobat PDF


Survey Questionnaire Project Guidelines?
Word DOC / Acrobat PDF

Brand Perception Scaling Notes.
Word DOC / Acrobat PDF

Questionnaire Design Notes.
Word DOC / Acrobat PDF

138 3rd Exam Study Guide.
Word DOC / Acrobat PDF

Selecting Products and Benefits with Perceptions plus Qualifying Respondents.
Word DOC / Acrobat PDF


4th Exam Notes and Study Guide


Sampling Notes.
Word DOC / Acrobat PDF

4th 138 Exam Study Guide.
Word DOC / Acrobat PDF

TBA